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Digitas North America · 2 weeks ago

Associate Director, Content Strategy

Boston, MA

Full-time

Hybrid

Lead/Staff, Director/Executive

$107K/yr - $164K/yr

10+ years exp

Digitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The Associate Director of Content Strategy will drive the content architecture of digital products and services, collaborating with multidisciplinary teams to deliver user-centered solutions.

Marketing & Advertising

Responsibilities

Own the end-to-end UX CS process from ideation to execution across multiple projects

Understand strategic business goals—and challenge them when needed

Solve complex problems and find the clearest, most compelling way to communicate the solution

Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet

Collaborate deeply with design, strategy, technology, account management and other disciplines

Weigh in as a subject matter expert on content strategy topics with cross-disciplinary agency and client partners

Practice and evangelize customer-centric thinking

Qualification

UX content strategyUser-centric designContent platformsFigmaScreaming FrogCollaborationProblem-solvingCreative thinking

Required

Demonstrable understanding of UX content strategy for digital products, content platforms, and branded experiences

Clear understanding of how content and design work together

Complete comfort ideating, sketching, and riffing with your team

The ability to execute, organize, and defend the work

A fanatical obsession with the quality of work that gets delivered

Enough development, research, and process experience to be dangerous

Informed opinions

A creative skill I wouldn't have thought to list here

At least 10 years professional experience, 6 years in content strategy with a focus on UX

Experience translating data into strategic recommendations

Understanding of user-centric design and product development best practices

Awareness of the latest XD, technology, and content trends

Exceptional skills writing short- and long-form content

Preferred

A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, and solving real user problems through words

Experience with tools like Figma and Screaming Frog a plus