Klaviyo · 1 week ago
Director, Product Management - Growth
United States
Full-time
Remote
Director/Executive
$232K/yr - $348K/yr
12+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Director of Product Management to lead the vision, strategy, and execution for Klaviyo’s product-led growth engine, focusing on enhancing user onboarding and conversion processes.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Lead Klaviyo’s product‑led growth strategy, defining the vision, roadmap, and success metrics for how users discover, onboard, and grow with Klaviyo
Own the self‑serve experience from signup through activation, continuously improving conversion and retention through experimentation and data‑driven insights
Drive adoption of Klaviyo’s newest products, including Marketing Agent and Service, by designing seamless multi‑product journeys that deliver measurable value
Partner with Marketing and Partnerships to unlock new distribution opportunities—from strategic partners to new verticals and international expansion
Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up
Collaborate cross‑functionally with Engineering, Design, and GTM to identify friction, remove barriers, and deliver customer experiences that scale
Define and instrument funnel metrics (e.g., sign‑up → activated → retained → paid), run rigorous A/B and multi‑variate tests, and use cohort analysis to guide prioritization
Translate strategy into clear quarterly roadmaps and PRDs; maintain an opportunity backlog aligned to outcomes; communicate tradeoffs and timelines with clarity
Use experimentation to identify opportunities, validate hypotheses, and measure progress—balancing speed with impact
Inspire, mentor, and develop a high‑performing PM team that thinks strategically, executes with precision, and cares deeply about customer experience
Qualification
Required
12+ years of product management experience, including 5+ years leading product‑led growth or activation initiatives at a SaaS company
Proven success driving user acquisition, activation, and conversion in PLG environments
Deep experience designing onboarding and in‑product journeys that deliver fast time‑to‑value
Analytical and data‑driven, with a track record of using experimentation and insights to shape strategy
Demonstrated ability to build and lead high‑performing teams that execute with focus and creativity
Familiarity with growth experimentation platforms and emerging tools (e.g., Cursor, V0) and an eagerness to evaluate new ones
You've already experimented with AI in work or personal projects and are excited to dive in and learn fast—responsibly exploring new AI tools and workflows to make your work smarter and more efficient
You use AI tools to accelerate exploration, shorten iteration cycles, and bring sharper ideas to the table
Exceptional communicator and collaborator, comfortable operating across product, design, engineering, and go‑to‑market functions
Preferred
Experience with ML/LLM‑powered onboarding or personalization, including human‑in‑the‑loop approaches
Background in pricing & packaging experiments for PLG motions
Experience launching products in new geographies or verticals
Familiarity with instrumentation/analytics and growth stack components (e.g., experimentation frameworks, event pipelines)
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
2025-12-16
Company data provided by crunchbase