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Publicis Media · 2 days ago

Director, Programmatic

Chicago, IL

Full-time

Hybrid

Director/Executive

$120K/yr - $188K/yr

Publicis Media is a global agency brand that delivers digital-first, data-driven services. The Director, Precision Enablement will lead programmatic activation content development and act as a trusted advisor to agency programmatic leads, enhancing strategies and technologies to support agency teams.

Marketing & Advertising

Responsibilities

Lead programmatic activation content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces

Become a trusted advisor to key agency programmatic leads and their teams

Build relationships with PMX team leads to support their product development

Identify trends and areas of opportunity for product and/or collateral development

Curate first-to-market solutions - inclusive of activation support, collateral development, and testing frameworks

Identify and document FAQs, automating responses to common agency questions

Lead development of custom content based on ad hoc requests from agency teams

Manage day-to-day priorities & mentorship for a team of programmatic activation experts

Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media

Identify clients that are candidates for priority solutions and help with stewarding clients into best-in-class landing pads

Oversee assessments and guide agency teams on recommendations

Stay informed about industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client priorities

Qualification

Programmatic activationContent developmentIndustry trends analysisRelationship buildingMentorshipAdvisory skillsTeam leadershipCollaboration

Required