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Gold's Gym · 2 months ago

Digital Product Specialist - Customer Acquisition

Dallas, TX

Full-time

Onsite

Mid Level

Gold's Gym is seeking a data-driven Digital Product Specialist - Customer Acquisition to help grow their customer base through innovative strategies. This role involves defining, developing, and launching new features while collaborating with various teams to ensure high-quality digital solutions that enhance customer acquisition.

FitnessHealth Care

Responsibilities

Possess in-depth knowledge of the technology stack needed for funnel optimization

Analyze user behavior, funnel performance, and campaign data to identify opportunities for growth and product improvement

Translate complex technical features or constraints into clear explanations for internal stakeholders

Recommend and own optimizations to landing pages, sign-up flows, product trials, and other acquisition touch-points to improve conversion and reduce friction

Partner with Marketing, Product, and Franchise teams to align strategies, roadmap, metrics, and execution. Regularly update team on product performance including challenges and successes using key performance indicators

Define, monitor and optimize key acquisition/activation KPI’s and report on those. Ensure proper analytics are set up to enable data-driven decisions

Develop and execute A/B tests, user-flow experiments, and other conversion-rate-optimization strategies

Collaborate with website and development team on initiatives

Stay up-to-date on digital acquisition best practices, industry trends, tools, and platforms to help bring innovation to website strategy

Qualification

Data analysisFunnel optimizationA/B testingUser researchCollaboration

Required

Possess in-depth knowledge of the technology stack needed for funnel optimization

Analyze user behavior, funnel performance, and campaign data to identify opportunities for growth and product improvement

Translate complex technical features or constraints into clear explanations for internal stakeholders

Recommend and own optimizations to landing pages, sign-up flows, product trials, and other acquisition touch-points to improve conversion and reduce friction

Partner with Marketing, Product, and Franchise teams to align strategies, roadmap, metrics, and execution

Regularly update team on product performance including challenges and successes using key performance indicators

Define, monitor and optimize key acquisition/activation KPI's and report on those

Ensure proper analytics are set up to enable data-driven decisions

Develop and execute A/B tests, user-flow experiments, and other conversion-rate-optimization strategies

Collaborate with website and development team on initiatives

Stay up-to-date on digital acquisition best practices, industry trends, tools, and platforms to help bring innovation to website strategy