Apply on Employer Site

Carnival Cruise Line · 1 week ago

Specialist, Front-End Web Merchandising

Miami, FL

Full-time

Hybrid

Mid Level

3+ years exp

Carnival Cruise Line is the world’s most popular cruise line, offering unique experiences across its fleet. The Specialist, Front-End Web Merchandising role is responsible for executing the merchandising strategy on carnival.com to increase engagement and booking conversion, focusing on development, CMS implementation, and optimization of promotional content.

LeisureTourismTravel

Growth Opportunities

Responsibilities

Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns

Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance/optimization of existing content, and adherence to performance/ADA guidelines

Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g. DevOps, support, ADA), as needed

Work cross-functionally coordinating with marketing teams and other Carnival business units such as Casino, E-commerce, Brand Marketing, and IT to make sure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing) and is properly tagged for analytics/reporting

Performs other duties as assigned

Qualification

HTMLCSSJavaScriptSitecore CMSOptimizelyCRM toolsDigital marketingProject managementAttention to detailProblem-solvingCommunication skills

Required

Bachelor's Degree - Marketing, Business, Communications Computer Science, or related field

3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience

Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore)

Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus)

Ability to manage multiple projects in a fast-paced, deadline-driven environment

Strong independent decision-making, organizational, planning, and problem-solving skills

Experience interfacing with a range of web site, mobile, tablet, creative design initiatives

Ability to identify, prioritize, and articulate highest impact initiatives

Understanding of design/ layout best practices and ADA compliance in the digital environment

Experience with automation tools and customer segmentation

Incredible attention to detail and ability to think logically

Have proficient knowledge of HTML / CSS / Javascript

Ability to work with Adobe Creative Suite of products and/or Figma

Proficient in understanding and articulating technical concepts

Adept at bridging the gap between technical and non-technical stakeholders

Preferred

Travel industry experience is a plus

Mobile commerce experience is a plus

HTML, CSS, Javascript accreditation preferred

Benefits

Cost-effective medical, dental and vision plans

Employee Assistance Program and other mental health resources

Additional programs include company paid term life insurance and disability coverage

401(k) plan that includes a company match

Employee Stock Purchase plan

Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.

Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.

Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Personal and professional learning and development resources including tuition reimbursement

On-site Fitness center at our Miami campus