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Aras Corporation · 3 months ago

Business Process Analyst / Salesforce Administrator

Andover, Massachusetts, United States

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

Aras Corporation is a leader in product lifecycle management (PLM) and digital thread solutions. The Business Process Analyst / Salesforce Administrator will play a pivotal role in shaping and scaling the Salesforce ecosystem to support marketing and sales initiatives, focusing on system configuration, integrations, process improvement, data management, and user support.

CollaborationComplianceOpen SourceSoftware

Responsibilities

Customize Salesforce objects, fields, page layouts, record types, validation rules, and flows

Build and maintain reports and dashboards to support marketing KPIs and campaign performance tracking

Manage user roles, profiles, permission sets, and sharing rules specific to marketing teams

In partnership with marketing ops, support and maintain integrations between Salesforce and marketing platforms (DemandBase, Marketo, Outreach, etc)

Collaborate with IT, Marketing Ops and external vendors to troubleshoot and enhance integration workflows

Partner with Marketing, Sales, and RevOps teams to gather requirements and translate them into scalable Salesforce solutions

Stay current with Salesforce releases and recommend enhancements aligned with business needs

Participate in building out a Sales Technology Roadmap that brings new innovations, capabilities and insights to our Sales and BDR teams

Maintain and optimize data structures for Contacts, Leads, and custom marketing objects

Conduct regular audits to ensure data cleanliness and compliance with privacy regulations (e.g., GDPR, CCPA)

Implement deduplication strategies and manage data imports/exports using tools like Data Loader

Provide day-to-day support for GTM users, resolving issues and answering platform-related questions

Develop and deliver training materials and sessions for new features and best practices

Promote platform adoption and ensure alignment with marketing goals

Qualification

Salesforce AdministrationSalesforce CertificationData ManagementProcess BuilderSaaS ExperienceUser SupportTraining DevelopmentCross-functional Collaboration