Precision Life Sciences · 2 months ago
Marketing Manager- Lead Generation, SEO and Brand
Windham, NH
Full-time
Hybrid
Entry, Mid Level
2+ years expPrecision Life Sciences is seeking a hands-on Marketing Manager who will own day-to-day activities to generate client and candidate leads through search engine optimization, website optimization, email campaigns, and overall branding. The role involves collaborating with various teams to drive measurable pipeline and strengthen market presence.
ConsultingRecruitingStaffing Agency
Responsibilities
Develop and execute on-page and off-page SEO strategies to improve organic visibility for target keywords (client/company search and candidate search)
Conduct keyword research, content gap analyses, and competitive analyses to identify opportunities
Optimize website architecture, meta tags, headings, internal linking, schema markup, and page speed (Core Web Vitals) for better rankings and conversions
Create and optimize landing pages, forms, and calls-to-action (CTAs) to maximize lead capture
Monitor and report on SEO performance (rankings, traffic, conversions) and adjust tactics accordingly
Collaborate with content creators to produce SEO-friendly blog posts, guides, and resource pages
Audit and optimize user journeys from landing pages to conversions
A/B test headlines, CTAs, page layouts, forms, and imagery to improve conversion rates
Ensure website accessibility, mobile optimization, and tracking (Google Tag Manager, GA4)
Plan, create, and send targeted email campaigns (lead nurture, candidate nurturing, newsletters) using marketing automation tools
Segment audiences (clients, candidates, industries, stages in funnel) and personalize messaging
Build automated nurture flows and cart/lead scoring logic to move prospects through the funnel
Monitor deliverability, engagement metrics, and performance; optimize subject lines, content, and sending cadence
Maintain and evolve brand voice, messaging, and visuals across all channels (website, email, social, content, conferences)
Collaborate with design/creative to produce compelling assets (graphics, videos, infographics) that support campaigns
Manage content calendar and ensure consistency in tone, style, and value proposition
Support events, webinars, and thought leadership initiatives as needed
Define and track key performance indicators (KPIs): leads generated, MQLs, SQLs, conversion rates, email performance, and website metrics
Prepare regular performance reports for leadership with insights and recommendations
Identify growth opportunities and outline experiments prioritizing impact and feasibility
Maintain and organize marketing tech stack (CRM, marketing automation, analytics, CMS, SEO tools)
Work closely with Sales, Talent Acquisition teams to align messaging and campaigns with business goals
Manage project timelines, budgets, and vendor relationships (if applicable)
Stay current with industry trends, SEO best practices, email deliverability, and branding innovations
Qualification
Required
2–4 years of hands-on marketing experience with a focus on SEO, website optimization, and email campaigns
Demonstrated success in generating leads and improving conversions through digital marketing tactics
Proficiency with SEO tools, Website CMS (WordPress) and basic HTML/CSS understanding
Google Ads (optional), and email marketing
Basic graphic design experience to produce company collateral that is engaging and in-line with brand standards
Marketing automation and CRM integration (e.g., Bullhorn)
Strong analytical skills with the ability to translate data into actionable improvements
Excellent written and verbal communication; ability to simplify complex concepts for non-marketing stakeholders
Detail-oriented, organized, and capable of managing multiple projects simultaneously
Preferred
Experience in a recruitment, staffing, or professional services context
Familiarity with branding guidelines and visual storytelling
Growth-oriented mindset with a track record of testing and learning
Benefits
Health benefits
Retirement plan
Professional development opportunities
Company
Precision Life Sciences
Precision Life Sciences is a staffing agency that provides recruiting and consulting services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Maria Cristina Muise
CEO/President
Company data provided by crunchbase