Head of Marketing - Mortgage Banking jobs in United States
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Western Alliance Bank · 2 weeks ago

Head of Marketing - Mortgage Banking

positionWestlake Village, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$160K/yr - $197K/yr
date10+ years exp

Western Alliance Bank is a subsidiary of Western Alliance Bancorporation, and they are seeking a Head of Marketing to lead the marketing strategy for AmeriHome's mortgage banking division. The role involves driving revenue growth and expanding market share through innovative marketing strategies while overseeing a high-performing marketing team.

BankingFinanceFinancial Services

Responsibilities

Lead the company’s marketing vision and strategy across all lending channels
Partner with business line leaders to deliver tailored marketing plans that fuel growth in Correspondent and Retail channels
Elevate the company’s brand through digital, content, PR, events, and partner marketing initiatives
Build and mentor a high-performing marketing team with a focus on innovation, accountability, and measurable results
Leverage technology and analytics tools and partners to maximize campaign performance and ROI
Oversee creation of sales enablement tools, borrower campaigns, and partner programs that drive origination volume
Serve as a strategic advisor to the executive team on market trends, competitive positioning, and growth opportunities
Lead and develop a team; responsible for hiring, coaching, performance management, training and development

Qualification

Marketing strategyBrand strategyDigital marketingData analyticsCRM SystemsMarketing automationSEOTeam developmentRegulatory complianceCommunication skillsLeadership

Required

10+ years of related experience
Bachelor's degree in related field required; Masters or MBA in related field a bonus
Senior leadership experience required
Advanced to expert knowledge in Correspondent and Retail Lending
Advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
Expert with leveraging Data, CRM Systems and Marketing automation to drive decisions
Expert with brand strategy, digital marketing, SEO, social media and integrated campaigns
Expert speaking and writing communication skills
Occasional travel required

Benefits

Medical and dental insurance
Time off
A great 401k matching program
Tuition assistance program
An employee volunteer program
A wellness program

Company

Western Alliance Bank

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Western Alliance Bank is a banking firm that offers commercial and business banking solutions.
dateFounded in 1994
location
Phoenix, Arizona, USA
people-size1001-5000 employees
web-link
https://www.westernalliancebancorporation.com

Funding

Current Stage
Public Company
Total Funding
$400M
2025-11-19Post Ipo Debt· $400M
2005-06-30IPO

Leadership Team

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Tim Boothe
Chief Operating Officer
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Barbara Kennedy
CHRO, EVP
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Recent News

Business Wire
Western Alliance Appoints Stephen McMaster as Chief Information Security Officer
2026-01-22
Morningstar.com
Western Alliance Bank Appoints David Hutzler Head of Private Client Group in Las Vegas
2026-01-09
Morningstar.com
Western Alliance Bancorporation Announces Fourth Quarter and Full Year 2025 Earnings Release Date, Conference Call and Webcast
2026-01-06
Company data provided by crunchbase