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Welldoc · 3 months ago

Health Tech Social Media Specialist/Manager

Columbia, Maryland, United States

Full-time

Hybrid

Mid Level

$75K/yr - $100K/yr

4+ years exp

Welldoc is a leader in digital health, focused on empowering better cardiometabolic health through AI-powered technology. The Social Media Specialist/Manager will develop and execute a comprehensive social media strategy to enhance engagement and position Welldoc as a thought leader in the digital health space.

Artificial Intelligence (AI)DiabetesHealth CareMobile AppsReal TimeSoftwareTherapeutics

Responsibilities

Build and execute a comprehensive social media strategy that aligns with both B2B and B2C goals, based on guidance from the executive team, internal marketing teams, and our public relations firm

Design and produce engaging messaging and content across formats to clearly convey Welldoc’s story and point of view, including posts, carousels, videos, reels, and emerging media types. Given our healthcare focus, this will require the ability to distill clinical, technical information, and data into clear, engaging messages that effectively communicate Welldoc's value to a diverse range of social media followers

Execute the social media/paid media components of integrated marketing campaigns and press releases, ensuring a cohesive and impactful message across all channels

Partner with corporate communications to identify and leverage key industry themes, aligning our corporate and B2B messaging to solidify our position as a thought leader in the digital health and AI space

Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation across platforms like LinkedIn, Meta, and Google Display. This includes managing budgets, optimizing for key performance indicators such as Cost-Per-Lead (CPL) and Return on Ad Spend (ROAS), as well as A/B testing creative and targeting

Use AI-powered tools to scale content creation, personalize messaging, and stay ahead of platform trends

Cultivate the social presence of our executive team, connecting them with other thought leaders and leveraging their expertise to reinforce Welldoc's market position

Monitor and analyze performance metrics, preparing reports and actionable insights to optimize future campaigns

Work closely with cross-functional teams—including Marketing, Sales, Product, and HR—to ensure social media content aligns with company goals and effectively showcases Welldoc’s culture and brand story

Manage the social content calendar and ensure timely execution of campaigns and initiatives

Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends, proactively testing new approaches to drive growth and engagement

Act as the internal subject matter expert on social media and paid advertising, presenting performance reports and strategic recommendations to executive and marketing leadership

Qualification

Social media strategyPaid media campaignsContent creationData analyticsHealthcare complianceVideo editingSEO principlesCuriosityCollaborationStorytellingAdaptability

Required

Minimum 4 years of experience managing social media programs, ideally within healthcare, digital health, or health tech

Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms

Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma. Please provide a link to your portfolio or examples of successful social media campaigns you've managed, including details on the content created, strategy, and key results

Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation

A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations

Familiarity with AI-driven tools for content creation and performance optimization

Excellent writing and storytelling skills with a natural ability to adapt tone and style for different audiences, with a demonstrated understanding of scientific principles and health-related terminology, with the ability to accurately interpret and simplify complex clinical data and medical concepts for a general audience

Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools

Experience navigating healthcare-specific compliance for social content

Proficiency with video editing tools (Premiere Pro, CapCut, or similar)

Knowledge of SEO principles and how they connect to social content strategy

Familiarity with social listening and audience engagement platforms

Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background