FanDuel · 3 days ago
Customer Marketing Senior Director
New York, NY
Full-time
Hybrid
Director/Executive
$171K/yr - $214K/yr
10+ years expFanDuel is a premier mobile gaming company in the United States and Canada. They are seeking a Customer Marketing Senior Director to develop and execute customer retention strategies, lead marketing teams, and drive engagement through innovative lifecycle and promotional strategies.
Fantasy SportsGamingSports
Responsibilities
Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
Manage a significant marketing budget while improving retention and customer value outcomes
Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
Evolve audience strategy through new segmentation discovery and white space opportunities
Deliver continuous improvements to the full conversion funnel working closely with product and content teams
Qualification
Required
Minimum of 10 years of work experience in customer marketing, with experience creating and managing media campaigns from start to finish
At least 5 years in a management role with multiple tier direct reports
Experience in brand strategy for a high growth brand
Deep experience developing and overseeing customer acquisition programs
Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once
Has a positive attitude and loves opportunities to collaborate with others
Strong organizational skills and effective at project management
Preferred
Bachelor's degree or equivalent industry experience preferred
Knowledge of sports and/or experience working within a heavily regulated industry is a plus
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
Sports Business Journal
2026-01-19
2026-01-13
2026-01-12
Company data provided by crunchbase