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Capital One · 2 months ago

Search Engine Marketing Operations - Senior Associate

Richmond, VA

Full-time

Onsite

Entry, Mid Level

$95K/yr - $108K/yr

2+ years exp

Capital One is a financial services company looking for a Search Engine Marketing Operations Senior Associate to manage marketing campaign execution for the U.S. Card’s Paid SEM channel. The role involves launching and optimizing paid search campaigns, coordinating with various internal teams, and ensuring effective campaign management.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization

Daily management of search campaigns from planning & execution to analysis and reporting

Carry out campaign management tasks including: optimization, budget control, and forecasting

Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing

Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies end to end

“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

Solid understanding of performance marketing, conversions, and online customer acquisition

Ability to work with high-performing teammates, as well as partners across the enterprise

Comfortable working with large data sets in Excel / Google Sheets as well as familiarity with common performance marketing metrics

Qualification

Paid Search Engine MarketingGoogle AdsMicrosoft AdsCampaign Performance AnalysisProject ManagementData AnalysisOptimization SkillsOrganizational SkillsSelf-starter

Required

Bachelors' degree or Military experience

At least 2 years of experience in Paid Search Engine Marketing

At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms

At least 1 year of experience analyzing and evaluating campaign performance

At least 1 year of experience in project management

Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM-specific technology tools

Solid understanding of performance marketing, conversions, and online customer acquisition

Ability to work with high-performing teammates, as well as partners across the enterprise

Comfortable working with large data sets in Excel / Google Sheets as well as familiarity with common performance marketing metrics

Preferred

At least 3 years of experience in Search Engine Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets

At least 2 years of experience in project management

At least 1 year of experience using Skai or SA360 platforms