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PVH Corp. · 2 months ago

Director, Global Social Media Creative

New York, NY Calvin Klein Office

Full-time

Hybrid

Director/Executive

$143K/yr - $193K/yr

10+ years exp

PVH Corp. is a leading global apparel company known for its iconic brands. The Director, Global Social Media Creative will oversee the creative strategy and development of social media content, managing a team of creatives to align with the brand's vision and objectives.

ChildrenFashionRetailWomen's

Responsibilities

Work with the Senior Brand Image leadership team to lead the vision, creative strategy and design aesthetic for content across all Social channels

Mange team of Social Media Creatives inclusive of designers, content creators and video editors

Oversee full development of social-first creative programming inclusive of developing creative pitches, treatments and talent briefs, determining, briefing and directing content crews, on-set creative direction, post-production oversight, rollout development, and asset QA

Execute real-time design and production of social-first assets by channel – including but not limited to video, static images, graphic treatments, etc

Act as lead Social Creative on-set, at events, and for applicable campaign and Social initiatives

Prepare and manage retouching and other production needs on projects

Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels

Collaborate with Social Media Strategy team to brainstorm campaign and always-on content strategies, tailored to the editorial calendar and emerging best-practices

Continuously develop knowledge regarding new design trends, innovation in the creative and social media fields, and technology and pitch new ideas based on cultural trends and past content KPI impact

Lead the training and development of your Social creative team, including delivering on guidance and clear direction, problem solving and people management

Manage the execution of high-quality content and rollouts from the junior Social creatives

Act as a brand steward and ensure clear and comprehensive communication to business partners and team members when needed

Participate in internal meetings as well as interact with external vendors, inclusive of agencies, content crews, and post-production vendors

Work closely with, communicate and present creative with all key stakeholders and counterparts inclusive of members of the Senior Leadership team

Partner cross-functionally with the Global Integrated Marketing, Project Management, PR, E-Comm, Fashion Office, and Production teams to plan, brief, communicate and adjust social media content

Qualification

Social media content creationCreative strategy developmentAdobe Creative SuiteFashion industry experienceTeam managementVisual storytellingVideo productionArt directionTrend awarenessCreative collaboration

Required

10+ years of social media content creation experience, in house or at an agency

Must have strong managerial competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment

Highly social-relevant creative background

Extensive experience working with Designers at creatively-driven global brands

Experience working in a corporate environment is a plus

Bachelor's Degree Required

Superior understanding of the history of Calvin Klein Advertising and the current Brand platform

Ability to inspire and manage teams through leadership – enjoys building, managing and mentoring high performing Creative teams

Exceptionally skilled at storytelling through short and longform video formats, image curation, visual storytelling, typography, layout, form and color

In-depth knowledge of Adobe Creative Suite

On-set and live event art director experience required

Comfortable and confident directing and interviewing high profile-talent

Well-rounded video and design experience across all social media channels

Keen sense for color, layout, form, imagery, typography, and composition

Obsessed with the ever-changing landscape of Social Media and internet culture at large

Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms

Stays on top of Social Creative trends – out-of-the-box executions, trending talent, and innovative creative partners (photographers, videographers, animators, CGI artists, etc)

Thrives working at speed of social and pop culture — works nimbly, quickly, resourcefully, and collaboratively

A self-starter and proactive

Highly creative and positive with a can-do spirit

A good listener, having the ability to influence others

Must be comfortable working select evenings after-hours and weekends, as determined by the marketing and cultural calendar

Preferred

Fashion, beauty and lifestyle experience preferred

Benefits

Best in class medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

An above-market 401(k) contribution to help our eligible associates save for retirement

Generous company-paid holidays

Paid time off

Hybrid working arrangements

Volunteer opportunities

Seasonal hours

Flexible work schedules

A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities

Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through

Receive support for continued education including tuition reimbursement

Shop at our company outlets and e-commerce sites at a discount