Cottage Grove Place · 2 months ago
Marketing and Social Media Manager
Des Moines, IA, United States
Full-time
Onsite
Mid, Senior Level
$83K/yr - $104K/yr
5+ years expCottage Grove Place is a progressive organization dedicated to enhancing the lives of seniors. They are seeking a Marketing and Social Media Manager to drive digital growth and brand awareness across multiple senior living communities while supporting the corporate brand. The role involves social media management, content development, online reputation management, and analytics reporting.
Assisted LivingHealth CareRetirement
Responsibilities
Strategy development, including design and implementation of a comprehensive social media strategy aligned with unique business goals and objectives for each brand represented
Create and deploy high-quality, engaging content across all social media platforms, ensuring content aligns with brand voice, values and messaging. Coordinate with marketing, human resources, and community-specific leaders to gather content for posting
Capture, edit, and publish compelling video content optimized for social platforms, highlighting resident life, team culture, and brand stories to drive engagement and visibility
Establish and manage a content submission process for individual communities, including gathering local updates, stories, and event highlights; attend regular community meetings to encourage participation and drive community-level engagement on social channels
Manage relationships with external agencies or vendors when necessary
Evaluate and own the management of social media tools or platforms
Identify key trends, opportunities and innovations in social media to elevate brands within the marketplace
Track, analyze and report on social media performance metrics, measuring effectiveness and providing actional insights to improve social media strategies and achieve business objectives
Establish KPIs and benchmarks to measure effectiveness of social media campaigns
Write, edit, and publish blog articles and website content to support community storytelling, SEO and lead generation
Conduct interviews with key community leaders, corporate team members, residents, and families to generate authentic stories, testimonials, and thought leadership content that supports blogs, website updates, and social campaigns
Conduct keyword research and integrate findings into digital content strategy
Refresh and optimize existing blogs and web pages to maintain/improve search rankings
Maintain a content publishing schedule aligned with social campaigns and seasonal initiatives
Manage, update, and monitor online business listings across directories (Google Business Profile, Bing, Yelp, industry-specific directories, etc.)
Ensure all listings reflect accurate and consistent brand information (Name, Address, Phone, hours, photos, etc.)
Track listing performance, reviews, and engagement; flag trends and recommend improvements
Assist in reputation management by coordinating review responses and reporting sentiment trends
Regularly track and report on social media, SEO, and online listing performance
Provide insights and recommendations to enhance content performance, reach, and lead generation
Support testing and optimization of campaigns for ongoing improvement
Qualification
Required
Bachelor's Degree in Marketing, Communication or Business-related field
Five+ years of direct social media or marketing management
2+ years in a leadership role with employee oversight responsibilities
Experience with video editing tools
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)
Experience managing social media crises and protecting brand reputation
Experience with paid social media advertising and budget management
Knowledge of SEO and digital marketing best practices
Familiarity with influencer marketing strategies
Proficiency in Office 365
Benefits
Medical
Dental
Life insurance
Disability
401(K) with company match
Paid parental leave
Company
Cottage Grove Place
Cottage Grove Place is a continuing care retirement community dedicated to providing the highest-quality care to our residents.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase