Roku · 1 week ago
Account Executive, Roku Ads Manager
Santa Monica, CA
Full-time
Hybrid
Entry, Mid Level
$56K/yr - $85K/yr
2+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to power every television in the world. The Account Executive role focuses on scaling the Roku Ads Manager platform by driving demand generation and client growth through effective outreach, onboarding, and ongoing support for advertisers.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Prospecting: Identify and target large pools potential advertisers who could benefit from Roku Ads Manager’s self-serve ad platform. Use creative solutions to segment the market, build addressable lead list cohorts, and prioritize those for maximum return on outreach (i.e. sign ups + revenue)
Outreach: Initiate contact with potential advertisers through various channels, including email, platform-direct messaging, zoom calls, and social media. Clearly communicate the value proposition of our self-serve ad platform and how it can meet the advertiser's objectives
Qualification: Qualify leads to ensure they align with the ideal customer profile and are likely to benefit from the platform. Once qualified, ensure these advertisers have the resources and info they need to start spending, offering onboarding services if required
Onboarding: Assist qualified new advertisers in setting up their accounts and campaigns, as needed. This includes answering questions, recommending best practices, and demoing the platform directly to brands. Once onboarded, you’ll have the chance to grow the leads you feel have potential for meaningful revenue impact
Nurture & Support: Cultivate relationships with top brands to encourage long-term engagement and loyalty. Collaborate with advertisers to optimize their campaigns for better performance. Gather feedback from brands, beneficial to both advertiser growth and Roku product improvements. Answer questions from advertisers via our support channels
Upselling: Identify opportunities for upselling additional features or services to existing advertisers. Collaborate with other teams to maximize revenue from existing clients
Reporting: Generate and provide regular reports to management on key metrics, conversion rates, and the overall success of our platform. Monitor and analyze key performance indicators (KPIs) to assess the success of ad campaigns on the platform
Qualification
Preferred
Working knowledge of digital advertising marketplace, buying models, and technology
2+ years working in sales, growth marketing and/or a client facing role. Bonus points for working in client-facing roles at ad networks or mobile gaming companies
Demonstrated ability in crafting and sending a high volume of personalized emails and overcoming objections
Strength in ability to communicate value on the phone, in email, and over video demos
Thrive when operating at scale, using data to drive operations and execution
The ability to effectively collaborate with internal support and cross functional teams, while autonomously managing your own book of business
Ambition for building from the ground up and seeking constant improvement for the business
A naturally curious mindset, eager to learn and grow in a fast paced, dynamic environment
A self-starter who's hungry to attack new challenges that come with building a new line of business
A growth hacker who believes in helping brands of any size grow with streaming ads
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Global access to mental health and financial wellness support and resources
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase