Roku · 1 week ago
Senior Programmatic Analyst, Inventory Enablement & Optimization
New York, NY
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $204K/yr
6+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and they are seeking a Senior Programmatic Analyst to maximize the value of Roku’s ad platform. The role involves analytics, strategic planning, and collaboration with various teams to optimize advertising inventory and drive revenue growth.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Develop and maintain a strong understanding of Roku’s programmatic ad ecosystem, Roku’s partners, how they’re integrated, and suggest updates to our integration based on analysis to increase yield
Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends
Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently
Leverage Roku’s Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible
Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types
Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives
Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations
Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports
Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation
Qualification
Required
Strong analytical skills
Excellent communication capabilities
Solutions-oriented mindset
Ability to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment
Self-starter and comfortable recommending solutions in an ambiguous environment with guidance
Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience
Excellent command of Excel, understanding of SQL and working with large datasets
Analytical, project management, and detail-oriented personality
Self-starter, comfortable working autonomously in fast-paced, growing environment
Preferred
6+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role
Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV a plus
Experience creating reports with data visualization platform like Tableau, Looker, etc
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase