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Kinder's Premium Quality Seasonings & Sauces · 2 months ago

Sr. Director, Event Marketing

Walnut Creek, CA

Full-time

Onsite

Director/Executive

$235K/yr - $255K/yr

10+ years exp

Kinder's is a fast-growing company focused on bringing consumers amazing flavor solutions. The Senior Director of Event Marketing will lead the evolution of field marketing and oversee various consumer activations to enhance brand presence and consumer engagement.

Food and BeverageFood ProcessingManufacturingRestaurants

Responsibilities

Develop, in partnership with leadership, and deliver a holistic event marketing strategy aligned with overall brand marketing strategy and consumer engagement goals

Build an integrated calendar of key events including industry events, trade shows, sporting events, consumer / affinity group festivals, culinary activations, and unique experiential opportunities that resonate with our target audiences and product categories

Engage cross-functional stakeholders to understand internal event support need including retailer demos, roadshows, activations, and other events to drive retailer sales or relationship development goals

Identify trends and best practices in event marketing within the CPG and broader consumer industries to drive clear understanding of excellence

Establish clear objectives for event success (by event type) including consumer engagement, brand affinity, media impressions, or other KPIs as may make sense on a case-by-case basis

Develop tools to prioritize deployment of field resources based on brand, financial, and / or relationship impact

Lead the end-to-end planning and execution of all marketing events, from large-scale national activations to targeted regional programs

Oversee all logistical aspects including venue selection, vendor management, booth design/build-out, staffing, catering, AV, and permits

Partner with Creative team to develop creative direction for key events and to develop experiential elements that bring our products to life in ways that are unique and engaging

Support corporate event needs on a case-by-case basis (e.g. planning / execution for key company events)

Collaborate closely with internal teams (Growth&Studio team, Sales, Product Development, Creative, Legal) to ensure seamless integration and alignment across all event touchpoints

Ensure every event results in a consistent, premium brand experience and delivers against program goals

Build and manage a high-performing event marketing team, including internal staff, agencies, and freelance talent

Manage external agencies, contractors, and production partners to ensure timely and high-quality deliverables within budget

Develop training / education tools for internal and external event marketing staff to ensure consistent execution with brand and consumer experience standards

Partner with Finance, Legal, and Regulatory departments to ensure compliance with labor, food safety, and other relevant laws or regulations

Oversee budget planning, allocation, and forecasting for all event marketing initiatives, ensuring fiscal responsibility and maximizing impact

Implement robust tracking and reporting mechanisms to measure the quality and effectiveness of event marketing programs

Analyze post-event data, consumer feedback, and market insights to identify areas for optimization and continuous improvement

Present regular reports and strategic recommendations to senior leadership

Act as a passionate brand ambassador at all events, ensuring a consistent and compelling brand experience for consumers, partners, and media

Build, mentor, and lead a high-performing event marketing team, fostering a culture of excellence, collaboration, and continuous improvement

Partner closely with cross-functional leaders and senior leadership to drive strategy development and execution that aligns with Brand goals and overall company vision while delivering against key internal and external stakeholder objectives

Be an internal and external champion for the brand(s) and company values to ensure that field marketing activities stay true to our core, consumer-first values

Qualification

Event Marketing StrategyConsumer EngagementBudget ManagementProject ManagementEvent Management SoftwareAnalytical SkillsLeadership SkillsCommunication SkillsCollaboration SkillsProblem-Solving Skills

Required

10+ years of progressive experience in event marketing, with at least 5 years in a leadership role within, food, CPG, sports, or alcohol industry

Proven track record of successfully planning, executing, and measuring large-scale consumer and trade events that drive business results

Deep understanding of experiential marketing principles, consumer engagement strategies, and retail activation within an event context

Exceptional project management skills with the ability to manage multiple complex projects simultaneously in a fast-paced environment

Strong financial acumen with experience managing large event budgets

Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization

Creative thinker with a passion for innovation and delivering memorable brand experiences

Ability to travel frequently (estimated 30-40%) to attend and oversee events

Proficiency with event management software, CRM, and analytics platforms