TA Instruments · 2 months ago
Senior Business Analyst: Go-To-Market & Territory Management
US-MA-Milford
Full-time
Hybrid
Mid, Senior Level
4+ years expTA Instruments is a company that specializes in analytical instruments and technologies. The Senior Business Analyst will support Go-To-Market and Territory Management by enabling strategic sales execution through process analysis and territory optimization, and collaborating with stakeholders to deliver scalable solutions that enhance commercial performance.
ElectronicsManufacturing
Responsibilities
Analyze GTM models and territory structures to identify opportunities for optimization and alignment with business goals
Support the development of future-state process models aligned with business priorities and platform capabilities
Support the definition of territory rules, hierarchies, and assignment logic to improve sales coverage and reduce overlaps
Evaluate current sales and marketing processes to identify pain points and improvement opportunities
Document process flows, gaps, and recommendations for harmonization across global teams
Build strong working relationships with global stakeholders to gather business requirements and ensure alignment
Support change management efforts by contributing to communication plans and training materials
Translate business needs into clear, actionable platform requirements
Collaborate with Product Owners and business stakeholders to prioritize enhancements and maintain a platform roadmap
Organize epics and user stories into deliverable work packages and participate in sprint planning, stand-ups, and retrospectives
Validate delivered functionality against acceptance criteria and business expectations
Conduct data loads and updates using Salesforce Data Loader as needed
Monitor platform performance and adoption using defined KPIs and metrics
Stay informed on Salesforce capabilities and GTM trends to identify opportunities for innovation
Assist in evaluating new tools and technologies that could enhance GTM execution
Qualification
Required
Strong understanding of sales operations, GTM strategies, and territory planning
Experience with Salesforce, including Sales Cloud and Enterprise Territory Management
Ability to analyze complex business processes and translate them into technical requirements
Skilled in Agile methodologies and backlog management
Excellent communication and facilitation skills across global teams
Ability to influence stakeholders and drive consensus
Bachelor's degree required; preferred in Business, Computer Science, or related field
4+ years of experience in business analysis or sales operations
Experience working with Salesforce in a business or technical capacity
Preferred
Salesforce certifications (Administrator, Sales Cloud Consultant) preferred
Company
TA Instruments
TA Instruments reputation for high technology products and quality manufacturing.
501-1000 employees
H1B Sponsorship
TA Instruments has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (2)
2023 (3)
2022 (2)
2021 (5)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown1996-03-30Acquired
Recent News
2025-07-07
2025-07-04
Company data provided by crunchbase