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Orchestra · 2 days ago

Vice President, Influencer Marketing

New York, N.Y.

Full-time

Hybrid

Director/Executive

$130K/yr - $150K/yr

8+ years exp

Orchestra is a full-service marketing-communications firm that is seeking a Vice President, Influencer Marketing to join their Travel, Hospitality & Real Estate team. In this role, you will design and execute comprehensive influencer strategies to amplify brand stories and strengthen consumer engagement within the travel, hospitality, and real estate industries.

MarketingPublic RelationsTelecommunications

Responsibilities

Develop, lead and execute multi-faceted influencer strategies and campaigns in the travel, hospitality and real estate sectors, from one-time activations to long-term partnership programs

Build, nurture and maintain strong relationships with travel, lifestyle, real estate, culture, brand and hospitality influencers to deliver engaging, authentic, branded content

Oversee Influencer 'casting', negotiation, contracting and content management across different campaigns

Be able to marry the online and offline, understanding digital campaigns can drive action in real life; strong understanding of the relationship between brand, media, and audience

Collaborate closely with PR, marketing, and content teams to align influencer activity with broader brand messaging and ensure consistency across all platforms

Serve as a key point of contact and thought leader for clients, delivering clear recommendations, industry insights and trend analysis to inform strategy

Monitor, analyze and report on influencer and campaign performance; apply learnings to continually improve effectiveness and ROI

Bring, develop and maintain strong relationships with influencers across all of the aforementioned industries, working with them to create engaging, authentic, branded content

Work closely with Orchestra’s Growth team to pitch Influencer engagement as both a standalone and add-on communications channel

Support and collaborate with team leads to envision and execute creative influencer-driven campaigns that advance client goals

Qualification

Influencer relationsSocial media expertiseCampaign managementStrategic thinkingCommunication skillsRelationship buildingBudget oversightTime managementProblem-solving

Required

8+ years of experience in influencer relations, social media, PR, or brand partnerships with proven success in the travel, hospitality and real estate industries

Strong knowledge of all social media platforms, KPIs and best practices. Knowledge of paid social and optimization

Established network and strong working relationships with influencers, talent agencies and platform partners across travel, lifestyle, real estate and hospitality

Exceptional communication, presentation, and interpersonal skills with the ability to engage both clients and influencers

Skilled in time management, budget oversight and multi-brand project execution in fast-paced environments

Strong strategic thinker who is creative, proactive, collaborative and solutions-oriented

Proven ability to stay ahead of emerging digital trends, tools, and technologies and apply them to elevate influencer programming

Capable of working both independently and in a dynamic, high-energy, team-oriented atmosphere, being a proactive problem-solver yet elevating concerns when you have them