Palette Media · 2 months ago
Director of Product and Data Innovation
United States
Full-time
Remote
Director/Executive
8+ years expPalette Media is a fast-growing startup at the center of the creator economy, seeking a Director of Product & Data Innovation to shape the future of how brands and creators connect. This role involves developing proprietary tools, research frameworks, and automation systems that enhance creator marketing strategies through data-driven insights.
AdvertisingDigital MediaSocial Media Marketing
Hiring Manager
Cody Tankersley
Responsibilities
Develop and distill the company POV into data-backed industry white papers
Automate and optimize processes such as campaign reporting, and performance tracking to improve efficiency and client outcomes
Work with internal stakeholders and external partners to provide meaningful insights to our clients
Develop analytics infrastructure to measure the effectiveness of creator campaigns, identify trends, and generate actionable insights for clients
Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations
Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy
Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling
Leverage AI to help further the above goals
Qualification
Required
8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment
Proven experience building and scaling data-driven products within marketing, media or tech industries
Prior experience with polling, surveys, research methodology
Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus)
Strong technical background, including experience with data platforms, automation, and analytics systems
Leadership experience overseeing product, engineering, and analytics/data science functions
Excellent analytical skills
Thrives in fast-paced environments
Company
Palette Media
Palette is a management and marketing company that harnesses the power of the digital landscape to bring audiences and opportunities to creators and brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jon Barber
Chief Financial Officer
Company data provided by crunchbase