Everyday Dose · 2 months ago
Senior Director of Influencer & Affiliate Marketing
United States
Full-time
Remote
Director/Executive
$120K/yr - $140K/yr
8+ years expEveryday Dose is a company dedicated to redefining morning rituals with functional coffee and wellness products. They are seeking a Senior Director of Influencer & Affiliate Marketing to lead the strategy and execution of their marketing initiatives, focusing on building partnerships that drive brand awareness and growth.
Food and BeverageFood ProcessingManufacturingNutritionWellness
Responsibilities
Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy
Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives
Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration
Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists
Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels
Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables
Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance
Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness
Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation
Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners
Optimize commissions, promotions, and content to maximize conversions and revenue growth
Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently
Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics
Use data to inform campaign strategy, audience targeting, and content direction
Continuously test new formats, partners, and incentive structures to stay ahead of industry trends
Qualification
Required
8+ years of experience in performance and/or brand marketing with at least 4+ years leading influencer and affiliate programs, ideally in the CPG, DTC, or health and wellness space
Proven success building scalable, data-driven influencer and affiliate programs that deliver measurable business results
Deep understanding of influencer marketing platforms (Grin, Aspire, CreatorIQ, Mavrck, etc.) and affiliate tracking systems
Experience negotiating complex partnerships and managing budgets
Exceptional leadership, communication, and cross-functional collaboration skills
Strong analytical mindset with the ability to translate insights into actionable strategy
A genuine passion for health, wellness, and empowering people to live better lives
Benefits
Competitive salary with performance-based incentives
Equity opportunities in a rapidly growing brand
Flexible, remote work environment
A passionate and innovative team that values creativity and collaboration
Company
Everyday Dose
Everyday Dose is a beverage manufacturer that produces non-psychedelic mushrooms, nootropics, and coffee products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jack Savage
Chief Dose Officer
Keyvan Firouzi, CFA
Chief Financial and Operating Officer
Recent News
2025-08-04
The European Financial Review
2025-07-27
The European Financial Review
2025-04-01
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