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Palm Bay International · 22 hours ago

Brand Marketing Manager

New York, NY

Full-time

Onsite

Senior Level

$125K/yr - $145K/yr

5+ years exp

Palm Bay International is a dynamic family-owned company that offers a comprehensive portfolio of imported wines and spirits. They are seeking a Brand Marketing Manager to lead the development and implementation of a consumer-centric brand marketing strategy, manage project execution, and collaborate with internal and external teams to elevate brand communication across U.S. markets.

Food and BeverageWine And Spirits

Senior Management

Responsibilities

Leads development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics and forecasts

Leads marketing analysis efforts - Continuously monitors business and brand health performance using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); effectively consolidates data into key implications for the business and provides recommended actions when necessary

Manages all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs

Collaborates closely with internal teams (Portfolio Management Suppliers, Sales, Digital, Creative, Public Relations, and Legal) and external creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a manner that elevates the brand and engages consumers and trade stakeholders

Participates in market visits to stay abreast of market trends and collaborate with key sales teams to communicate marketing plans and manage day-to-day requests regarding new products, POS, brand plans, visual assets, etc

Leads day-to-day brand marketing budget management and invoicing process. Ensures dollars are allocated and spent in an efficient and effective manner within budgetary parameters informing Brand Marketing Director when necessary

Liaises with Portfolio Managers, Operations, Finance & Pricing teams to monitor supply chain management, pricing execution and & profitability

Assists with the development of presentations, brand selling tools (e.g. sell sheets), product mailings, product requests and other marketing related tasks as assigned

Supports in the development of consumer target, brand positioning, brand architecture, creative and media planning in partnership with the Brand Director

Qualification

Brand MarketingBusiness AnalyticsBudget ManagementProject ManagementNielsen AnalyticsSocial Media StrategiesWine KnowledgeAnalytical SkillsMicrosoft OfficeForeign Language SkillsCommunication SkillsInterpersonal Skills

Required

Bachelor's degree and minimum 5-7 years of experience in Brand Marketing, or related marketing field required (CPG, alc/bev, and/or entertainment brand experience a plus)

Strong understanding of the U.S. consumer required

Strong knowledge of wine required (Italian Fine Wine and/or WSET Level 2 a plus)

Fluency in Nielsen Analytics required (Discovery a plus)

Strong understanding of social media strategies and tactics; current on all viable platforms

Understanding of the US 3-Tier system, its laws, and state-by-state variances a plus

Understanding of trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc) a plus

Foreign language skills, especially Italian, a plus

Domestic travel up to 10%