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Signet Jewelers · 2 weeks ago

Manager, Brand Communications and PR

Greater Cleveland

Full-time

Hybrid

Mid Level

4+ years exp

Signet Jewelers is the world's largest retailer of diamond jewelry, operating over 2,800 stores worldwide. The PR Manager will enhance and execute consumer media relations for various brands, manage daily media activities, and collaborate with cross-functional teams to amplify brand messaging and visibility.

E-Commerce PlatformsJewelryRetail

Responsibilities

Supports in evolving the overall consumer media relations strategy, executive positioning, and messaging for KZPB to advance their differentiation strategy holistically and by brand

Support the development and execution of PR strategies, focusing on storytelling, media exposure, and product visibility, in an effort to increase brand consideration among key audiences

Manages the daily consumer media relations activities including supporting relationships with local, national and trade media. This includes directing our external agencies

Creates and oversees Signet’s Daily email “The Cut” highlighting Signet’s corporate and consumer coverage, distributed company-wide

Prepares opportunities for earned media to increase coverage with a focus on Tier 1 publications

Writes an array of communications materials, including press releases, media pitches, interview briefs, and fact sheets and shepherds their review, often in time-sensitive situations

Executes sound judgment consistently; ensures all communications are accurate and appropriate

Builds targeted media lists and talent lists to ensure we are targeting the appropriate people for each initiative

Works with merchandising and marketing to order PR samples and seeding materials that align with key business initiatives

Weekly media scans and industry trends across pop-culture to inform decisions and strategies (social, media, culture, sports, fashion, etc.)

Conducting weekly research on industry trends, competitor activities, and media coverage to inform PR strategies and identify opportunities across pop-culture, social media, sports, fashion, music, and more

Consistent talent research to identify key partners

Editor relationship building via seeding, events, and 1:1 meetings

Actively presents new creative ideas for earned media and brand partnerships/collaborations

Partner cross-functionally to ensure product messaging is consistent across brands

Partner with outside agencies to ensure consistent brand messaging and maximize coverage opportunities

Oversees internal gifting and sampling inventory and orders, working with marketing and merchandising to crosscheck internal samples and warehouse pulls

Oversee and maintain signet project grid and brand editorial calendars; supports on drafting pitches or filling in agency gaps to maintain consistent always-on brand coverage

Supports on event ideation and execution, including but not limited to invite lists, creative ideation and décor, site checks, working with merchandise on products, staffing, etc

Supports on organic influencer integration

Actively works on finding new opportunities for brand partnerships, activations, and sponsorship opportunities for both PR and talent activities

Vets brand and talent opportunities with Sr. PR Manager or by yourself when needed

Performs additional duties and projects as assigned including administrative work (shipping labels, inventorying, messengers, ordering products, reporting, invoices, etc.)

Guides best in class measurement approach to gauge effectiveness of efforts in driving business outcomes, awareness, and engagement and to inform ongoing programming, budgets & resource allocations

Support on lookbook and other asset building

Builds decks and reports as needed to share with leadership and cross-functional teams to highlight PR's work on a monthly basis, including sending out monthly recaps and more

Reviews and edits all agency work before sharing with the larger team for reviews and approvals

Supports corporate communications team as needed (EX: executive leadership profiling, interviews, awards, panels, etc.)

Maintains project grid across Signet

Qualification

Public RelationsMedia RelationsCrisis CommunicationsEvent ManagementCommunication StrategiesWritten CommunicationVerbal CommunicationRelationship BuildingTime ManagementAttention to Detail

Required

Bachelor's degree in Communications, Public Relations, Journalism, Business, or related field with 4+ years experience in Public Relations, Media, etc

Demonstrates excellent written and verbal communication skills with strong editing ability to craft clear, impactful messaging across platforms

Brings a blend of corporate and agency experience, with proven capability in managing crisis communications and maintaining brand integrity under pressure

Cultivates and leverages established relationships with media, influencers, and talent to enhance brand visibility and drive engagement

Excels in planning and organization, maintaining meticulous attention to detail while effectively prioritizing multiple concurrent projects

Exercises tact, discretion, and professionalism when preparing, handling, and communicating confidential or sensitive information

Proactively implements communication strategies, shares insights, and contributes innovative ideas to strengthen overall brand initiatives

Adapts seamlessly to changing priorities with excellent time management, thriving in fast-paced environments requiring multitasking and agility

Displays a strong work ethic, self-motivation, and passion for the fashion and retail industry, while staying informed on industry and pop-culture trends to inspire creative brand applications