Waters Corporation · 2 months ago
Marketing Automation Administrator (Marketo)
Milford, MA
Full-time
Hybrid
Mid Level
4+ years expWaters Corporation is a global leader in analytical instruments and software, dedicated to serving various scientific fields. They are seeking a Marketing Automation Administrator to manage and optimize the Marketo Engage platform, ensuring efficient campaign execution and data integration with Salesforce and other applications.
Search Engine
Responsibilities
Partner with the Marketing Operations team to ensure email campaigns, nurture programs, and lead scoring models run smoothly. Identify, track and implement new ideas to improve workflow and platform efficiency
Responsible for the daily technical operations of Marketo, proactively monitoring system health and swiftly resolving any issues
Provide technical support for email and digital campaigns in Marketo and connected platforms
Offer strategic guidance and enforce best practices in marketing automation
Design and maintain governance frameworks to ensure operational scalability and regulatory compliance
Lead integration efforts across Marketo and related systems (e.g., Adobe Experience Cloud, Salesforce, social and event platforms and other lead capture applications)
Champion interoperability across the Martech stack and enable dynamic, personalized campaigns that drive measurable impact
Collaborate with the Marketing Product Owner and Marketing Business Architect to evolve Marketo’s capabilities aligned with strategic goals
Serve as a liaison between technical, operational, and marketing teams to ensure seamless execution
Prioritize the backlog, aligned with the Product Owner, ensuring the most valuable features and enhancements are delivered based on business roadmap and key priorities
Actively participate in agile ceremonies including daily scrums, backlog refinement, and sprint planning
Qualification
Required
Minimum 4+ years of hands-on experience with Marketo (Expert certification required) with prior experience administrating a Marketo instance
Strong understanding of marketing automation, lead lifecycle management, and campaign operations
Strong QA and troubleshooting skills
Analytical proficiency as demonstrated by experience with web analytic tools to measure, analyze and report on key performance indicators (KPIs) and RO
Experience with Adobe Experience Cloud applications (Analytics, AEM, CJA, etc), Salesforce (SFDC), and other martech applications (e.g., Claravine, AEP, Captello, CVENT, etc)
HTML/CSS knowledge for troubleshooting and Javascript and/or python expertise a plus
Familiarity with data privacy regulations and governance practices (GDPR, CANSPAM, etc)
Excellent communication and stakeholder management skills and the ability to work in a matrixed organization
Familiarity with Agile process management tools such as JIRA required
Ability to think strategically and execute tactically in a fast-paced environment
Bachelor's degree in marketing, communications, computer science or other related fields required
Company
Waters Corporation
Waters Corporation creates business advantages for laboratory-dependent organizations by delivering ultra performance liquid chromatography.
5001-10000 employees
H1B Sponsorship
Waters Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (30)
2023 (26)
2022 (13)
2021 (23)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
IDA Ireland
2022-10-07Grant· $6M
1995-11-24IPO
1994-08-01Private Equity
Leadership Team
Udit Batra
President and Chief Executive Officer
Recent News
2025-12-24
Company data provided by crunchbase