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Regeneron · 2 weeks ago

Director, Consumer Marketing - Chronic Rhinosinusitis with Nasal Polyps

Sleepy Hollow, NY

Full-time

Hybrid

Director/Executive

$180K/yr - $301K/yr

12+ years exp

Regeneron is a leading biotechnology company, and they are seeking a Director of Consumer Marketing for Chronic Rhinosinusitis with Nasal Polyps. This role involves leading the development and implementation of marketing strategies for CRSwNP, overseeing media planning, and managing cross-functional collaborations.

BiopharmaBiotechnologyPharmaceutical

Comp. & Benefits

Responsibilities

Leading the development of the Consumer CRSwNP strategy and ensuring it aligns with the overall brand strategy

Oversee media planning and buying across digital and offline channels such as TV/Online Video, programmatic and endemic display, Social and Search

Build and maintain a customer relationship (CRM) platform across online and offline channels and oversee creation of email and other communications

Manage multiple agencies to build creative across the digital ecosystem (eg. website, banners, social ads, emails)

Strong collaboration in matrix working environment and within a strategic alliance

Qualification

Pharmaceutical marketingDigital media executionCRM managementStrategic planningProject managementAnalytical skillsInfluencing skillsLeadershipCollaborationOrganizational skills

Required

12+ years of pharmaceutical marketing, product management, or relevant healthcare experience

Experience in pharmaceutical new products commercialization, forecasting and opportunity assessment

Experience working in an alliance partnership

Ability to influence across matrix organizations

Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY

Knowledgeable in DTC media and return on investment analysis across all DTC channels

Demonstrated expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC)

Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment

Demonstrated strategic, scientific, and analytical competence focused on delivering results

Demonstrated leadership and experience managing high-performing teams