Quicken Loans · 2 months ago
Performance Marketing Manager - Creative Optimization
Quicken Loans, a Detroit-based company, is looking for a Performance Marketing Manager to enhance their paid social and display campaigns. This role involves optimizing creative testing and digital strategies while collaborating with creative teams and agencies to drive impactful results across digital channels.
FinanceFinancial ServicesMortgage
Responsibilities
Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
Develop and manage learning agendas that fuel creative development and optimization
Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
Collaborate with external agencies to execute, test, and improve paid social and display campaigns
Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders
Qualification
Required
2 years of performance media marketing experience with strong emphasis on paid social and creative testing
Demonstrated experience generating ROI-based results in paid social, display, and programmatic media
Expertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategies
Strong presentation skills and ability to translate data into actionable, strategic recommendations
Experience partnering across teams, agencies, and creative functions to drive campaign results
Preferred
Proficiency in data analysis tools and advanced Excel skills, including Pivot Tables
Familiarity with leading social media and display advertising platforms (e.g., Google, Meta, TikTok, YouTube, DSPs)
Experience developing and leading learning agendas and creative testing roadmaps
Demonstrated creative problem-solving, intellectual curiosity, and strategic thinking
Bachelor's degree in Marketing, Communications, Business, or related field; leadership potential
Benefits
Medical, dental, and vision benefits
401K retirement plan
Paid-time off
Company
Quicken Loans
Quicken Loans Is Here to Get You an Affordable Mortgage with Award-Winning Client Service.
Funding
Current Stage
Late StageLeadership Team
Recent News
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