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Mount Sinai Health System · 2 months ago

Digital Marketing Manager - Contract Position

United States

Contract

Remote

Mid, Senior Level

$80K/yr - $90K/yr

7+ years exp

Mount Sinai Health System is seeking a contract Digital Marketing Manager who will lead the development and execution of digital marketing strategies to enhance visibility and increase patient appointments. This role involves managing digital marketing campaigns, collaborating with various teams, and ensuring compliance with healthcare regulations.

Health CareHospitalMedical

Responsibilities

Build and maintain effective working relationships with departments throughout the Mount Sinai Health System

Serve as the primary point-of-contact between the Digital Marketing Department and service lines, providing strategic guidance and leading day-to-day project management and workflow

Perform the overall day-to-day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints

Responsible for project documentation including project plans and status reports

Collaborate closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Email Marketing, Content Management, and Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas

Develop and implement comprehensive, targeted, digital campaigns to support Hospital or service line business objectives ensuring they are in line with the larger Health System’s mission, priorities and goals

Partner with Mount Sinai’s agency partners and stakeholders to develop, implement, track and optimize digital marketing campaigns to drive traffic and conversions

Campaigns may include search engine marketing campaigns, programmatic display ads, and social media ads

Use analytics tools and dashboards to track and report on campaign performance

Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics

Manage campaign performance reports and share results with leadership regularly

Manage budget associated with digital marketing campaigns for assigned areas

Collaborate with colleagues throughout the Health System to ensure digital marketing best practices are being implemented on the website, templates and navigations are providing an ideal user experience

Work with stakeholders and internal editorial team to translate basic science, clinical, and education news into compelling content for website and other digital properties

Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for service lines and departments

Partner with the creative team to ensure the website highlights the breadth of diversity within the health system – in who we are and who we serve

Stay ahead of industry trends by maintaining a thorough understanding of best practices, new tools, relevant industry benchmarks, and KPIs

Ensure all digital marketing activities comply with healthcare regulations (HIPAA)

Qualification

Digital Marketing StrategiesSEOSEMProject ManagementHealthcare MarketingData AnalysisCampaign ManagementCommunication SkillsCreative ThinkingInterpersonal SkillsAttention to DetailOrganizational Skills

Required

BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required

Seven plus years of demonstrated work experience in advertising, marketing communications, or related field

Strong sense of urgency and ability to manage details while responding to changing priorities and feedback

Excellent written and verbal communication skills

Strong understanding of SEO, SEM, display, paid social, and other marketing tactics

Experience in developing, writing, and presenting integrated marketing strategies

Demonstrated experience conceptualizing and executing successful marketing campaigns

Advanced computer skills and proficiency in Microsoft Word, Excel, PowerPoint, and Outlook

Demonstrated project management skills including planning, scheduling, meeting deadlines, and working with team members and outside vendors to complete projects on time and within budget

Strong project management skills and experience

Ability to thrive in a fast-paced, high-energy environment

Ability to set priorities along with a sense of urgency

Ability to extract meaning and suggest strategic action items from data and metrics

Innovative and creative thinking balanced with practical big-picture thinking

Organized and meticulous attention-to-detail with strong tactical execution and an overall passion for continual improvement

Reliable self-starter with strong creative thinking, analytical problem-solving, as well as decision-making and interpersonal skills

Consultative and collaborative style with a results-driven approach

Ability to influence and manage change in a positive and collaborative manner