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Directive · 1 week ago

Paid Media Manager (Remote US)

United States

Full-time

Remote

Mid Level

$70K/yr - $95K/yr

3+ years exp

Directive Consulting is a performance marketing agency focused on SaaS and Tech companies, utilizing a unique marketing methodology called Customer Generation. The Paid Media Manager will oversee Paid Media accounts, create strategies, communicate results with clients, and execute PPC advertising campaigns to drive client success.

B2BContent MarketingMarketingSEMSEOSocial Media Advertising

Senior Management

Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Qualification

Paid Media StrategyPPC AdvertisingB2B SaaS ExperienceGoogle AdsFacebook AdsLinkedIn AdsCampaign OptimizationData AnalysisCommunication SkillsProject ManagementProblem SolvingTeam Collaboration

Required

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Proven and measurable success with mid-market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you're a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You're quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed