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Teva Pharmaceuticals · 1 hour ago

Associate Director, HCP and Market Access Marketing

Parsippany, NJ

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$143K/yr - $188K/yr

7+ years exp

Teva Pharmaceuticals is a leading manufacturer of generic medicines dedicated to making good health more affordable and accessible. The Associate Director, HCP & IRA Channel Marketing – AUSTEDO will lead strategic marketing initiatives aimed at brand growth and navigate the evolving market access landscape influenced by the Inflation Reduction Act.

BiopharmaHealth CareMedicalPharmaceutical

Responsibilities

Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO

Lead cross-functional planning and execution of marketing strategies that address the implications of the IRA, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes

Adept at creating alignment with out authority in a fast-paced environment while building team culture that facilitates individual and team success

Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints

Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution

Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)

Work in close partnership with the Value and Access team to create payer-focused marketing strategies

Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives

Track promotional budget and ensure resources are being allocated according to brand strategic priorities

Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy

Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets

Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand

Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners

Align organizationally and individually with internal and external codes of conduct

Qualification

Pharmaceutical marketingMarket access experienceProject managementPsychiatry experienceNeurology experienceData analysisMS Office proficiencyInterpersonal skillsCommunication skills

Required

Bachelor's degree required

Minimum 7 years of pharmaceutical experience

Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and / or neurology markets (e.g., bipolar, major depressive disorder) preferred

Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services

Strong pharmaceutical industry and therapeutic area business acumen

Able to draw insights from variety of sources, understands market and competition

Compiles relevant data from appropriate sources and performs analysis for the department

Synthesizes complex and diverse information, recognizes trends and/or interrelationship

Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI)

Project management experience and the ability to manage and coordinated projects with multiple internal stakeholders and vendors

Excellent verbal, written, organization and interpersonal skills required

Versed in MS Office tools including Word, PowerPoint, Excel and Outlook

Preferred

Master's degree preferred

Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and / or neurology markets (e.g., bipolar, major depressive disorder) preferred

Benefits

Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.

Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.

Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.

Life and Disability Protection: Company paid Life and Disability insurance.

Employee Assistance Program

Employee Stock Purchase Plan

Tuition Assistance

Flexible Spending Accounts

Health Savings Account

Life Style Spending Account

Volunteer Time Off

Paid Parental Leave, if eligible

Family Building Benefits