Intuit · 1 week ago
Principal Performance Marketing Manager, Integrated Marketing
San Diego, CA
Full-time
Hybrid
Lead/Staff
$197K/yr - $266K/yr
12+ years expIntuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves customers’ financial lives. The Principal Marketing Manager, Services will lead strategic, cross-functional go-to-market execution across Intuit’s Services portfolio, driving measurable outcomes that accelerate adoption, retention, and growth.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Partner with cross-functional teams (Product Marketing, Sales, Brand, Comms) to co-create and execute GTM strategies that drive adoption of Services offerings
Quarterback end-to-end integrated campaigns across digital, in-product, sales, PR, and events, delivering measurable impact on average revenue per customer
Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives
Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance
Inspire and align executive leaders and industry stakeholders through compelling narratives
Mentor and elevate senior marketers, modeling extreme ownership and setting the bar for integrated marketing excellence
Qualification
Required
12+ years of progressive marketing experience with proven record of leading cross-functional GTM execution
Deep understanding of Payments and Payroll solutions and SMB/mid-market needs
Proven ability to deliver measurable outcomes in acquisition, adoption, retention, and growth
Experience leading multi-channel campaigns spanning brand, acquisition, lifecycle, and partnerships
Strong communication and storytelling skills, able to inspire executives and external audiences
Demonstrated success leveraging data, AI, and experimentation to optimize performance
BA/BS in Marketing, Business, or related field
Preferred
MBA preferred
Benefits
Competitive compensation package
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-09
Small Business Trends
2026-01-03
2026-01-02
Company data provided by crunchbase