Medscape · 3 months ago
Associate Director, Commercial Clinical Strategy
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications. The Associate Director, Commercial Clinical Strategy will partner with sales and management teams to define and deliver analytical capabilities, develop marketing campaigns, and oversee strategic deals to enhance Medscape’s business.
BiotechnologyHealth CareMedicalPrimary and Urgent Care
Responsibilities
Partner with Sales and Management teams in defining, implementing and delivering analytical capabilities for Medscape’s growing business
Partner with sales team to develop and present comprehensive, value-driven physician/HCP-targeted marketing campaigns for Medscape’s most strategic client-partnerships
Provide oversight and hands-on management to strategic deals throughout their life cycle across pre-sale, post-sale execution and measurement, and renewal stages
Partner with colleagues on cross-functional teams (e.g. Statistical Services, Market Research, Business Intelligence) to align marketing strategies and plans, build custom marketing solutions, and implement analytics-driven optimizations to maximize ROI and mitigate risk for Medscape
Conduct thorough analyses of campaign performance and strategy to generate actionable intelligence and clearly communicate and present insights to respective clients
Develop sound understanding of Medscape’s product portfolio, historical performance according to various therapeutic categories and audience segments, promotional impact measurement methodology, and data capabilities of various analytics partners
Leverage learnings and best practices from current business to expand similar capabilities into other parts of the business
Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
Create recommendations and action plans for solving problems
Travel as needed for important client meetings (10% - 20%)
Qualification
Required
Bachelor's Degree or equivalent required
5+ years relevant experience
Outstanding analytical, problem-solving, and critical thinking skills
High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
Experience with marketing and business metrics and analytics
Excellent verbal and written communication skills, with experience presenting to clients, partners, and stakeholders
Highly proficient in Microsoft Suite, including Excel and PowerPoint
Preferred
Experience in digital healthcare marketing
Experience building, interpreting and presenting data driven dashboards
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
Medscape
Medscape provides integrated medical information and educational tools online for primary care physicians and health care professionals. It is a sub-organization of WebMD.
Funding
Current Stage
Public CompanyTotal Funding
$21M2001-12-27Acquired
1999-09-27IPO
1999-03-18Series Unknown· $21M
Leadership Team
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