Western Growers · 2 months ago
Director, Member Engagement & Communications
Fresno, CA
Full-time
Hybrid
Director/Executive
$102K/yr - $145K/yr
6+ years expWestern Growers Health provides employer-sponsored health benefit plans and is dedicated to enhancing the health of workers in the agriculture industry. The Director of Member Engagement & Communications will lead efforts to educate members about their health benefits and develop engagement strategies, particularly for underserved populations.
FinanceService Industry
Responsibilities
Develop and execute comprehensive member engagement strategies that enhance awareness and utilization of health benefits, with a focus on underserved communities
Lead outreach efforts to educate members about the value of their benefits, preventive care, and healthcare navigation
Utilize data-driven insights to identify engagement opportunities and address gaps in communication and member understanding
Collaborate with internal teams, including Sales, Account Management, Customer Service, Provider Relations, and Analytics, to align engagement initiatives with organizational goals
Assess all member touchpoints and work closely with leadership to enhance and optimize the overall member experience
Oversee the development of culturally competent, bilingual (Spanish/English) marketing materials, digital content, and outreach campaigns
Lead the development and oversight of all member communications, including operational updates and distribution of essential information
Develop tailored messaging and outreach programs to connect with diverse member populations, particularly those unfamiliar with employer-sponsored health benefits
Implement innovative, multi-channel communication strategies, including digital outreach, community events, grassroots initiatives, and direct mail campaigns
Manage and optimize engagement through social media, SMS, email, and other digital platforms
Build partnerships with community organizations, employers, and advocacy groups to expand outreach efforts to targeted populations
Design programs and initiatives to improve healthcare literacy and empower members to proactively manage their health
Develop culturally relevant educational programs, workshops, and resources that resonate with targeted populations
Represent the company at community events, health fairs, and employer-sponsored engagement activities
Work closely with cross-functional teams, including Compliance, Member Services, and Product Development, to ensure alignment on member engagement goals
Serve as the subject matter expert on engagement strategies for underserved and Spanish-speaking populations
Track and measure the success of engagement initiatives, adjusting strategies based on performance data and member feedback
Develop, manage, and lead a team of 3A+ self-accountable professionals
Develop a culture of authentic, personal accountability by modeling the behavior that defines it
Instill a culture of safety and expectation within your respective area/s
Require direct reports to hold themselves accountable to high-performance standards and personal conduct in a clear, helpful, straightforward way
Conduct one-on-one conversations with every direct report, focused on their 3A+ capabilities, impact, and effort
Make decisions impacting staff using the steps outlined in the 'Outward Leadership' guide
Promote a culture of inclusion leveraging the 'Outward Inclusion' principles
Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members. Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively. Be willing to adjust efforts to ensure that work and attitude are helpful to others, be self-accountable, create a positive impact, and be diligent in delivering results
Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet
Maintain a HIPAA-compliant workstation and utilize appropriate security techniques to ensure HIPAA-required protection of all confidential/protected client data
Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit)
Maintain a clean DMV record and the ability to travel to locations throughout the U.S. (mainly California and Arizona) up to 25% of the time
All other duties as assigned
Qualification
Required
Bachelor's degree (BA/BS) business, marketing or communications and six (6) to eight (8) years of work experience in healthcare, insurance or employee benefits
Strong proficiency in English communication is essential
Demonstrated experience developing targeted engagement strategies for targeted populations
Deep understanding of healthcare literacy challenges, particularly among Medicaid and employer-sponsored insurance populations
Strong background in developing marketing and communications materials
Experience leveraging digital and traditional communication channels to drive engagement
Excellent interpersonal and relationship-building skills with internal teams and external community partners
Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds
Home router with wired Ethernet (wireless connections and hotspots are not permitted)
A designated room for your office or steps taken to protect company information (e.g., facing computer towards wall, etc.)
A functioning smoke detector, fire extinguisher, and first aid kit on site
Verifiable, clean DMV record and the ability to travel to various locations throughout the U.S. (mainly California and Arizona) up to 25% of the time
Preferred
Bilingual fluency in Spanish (spoken and written)
Experience developing and executing culturally relevant outreach campaigns
Knowledge of compliance and regulatory requirements related to healthcare communications
Benefits
Profit-sharing
Company
Western Growers
Provides services and programs to its members in the Arizona and California fresh produce industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Steve Mangapit
Chief Operating Officer
Elaine Dyer
Project Coordinator and Assistant to the CIO
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