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Dole Packaged Foods · 2 weeks ago

Senior Manager, Paid Media

Westlake Village, CA

Full-time

Hybrid

Senior Level

$130K/yr - $150K/yr

7+ years exp

Dole Packaged Foods is a purpose-led organization that champions accessible fruit nutrition. The Senior Manager of Paid Media is responsible for developing and executing media strategies to support the brand's marketing objectives, focusing on managing media planning and buying across various channels to drive business growth.

Food and Beverage

Responsibilities

Develop and implement paid media strategies that align with brand objectives, ensuring effective reach and engagement of target audiences

Identify and recommend the best media channels, formats, and strategies to achieve campaign goals

Kickoff and manage the media planning process with our IAT, ensuring alignment with brand strategy, timing, and budget

Manage media buying across digital, traditional (TV, radio, print), SEM and experiential platforms

Monitor and evaluate media buys recommended by external agencies and vendors to ensure the best rates and placements

Oversee the execution of media campaigns, ensuring that media buys are delivered on time and within budget

Work closely with paid media agencies to fine-tune campaign strategies based upon performance data and ROI analysis

Work closely with internal teams and external agencies (Brand, Creative, Digital, SEM, Social, Shopper and eCommerce teams) to ensure media plans integrate with broader marketing strategies and deliver a cohesive consumer experience for the brand

Contribute media performance data, expertise and insights to the cross-functional marketing team tasked with monitoring performance data across all consumer touchpoints to enable a comprehensive view of full-funnel marketing performance

Lead the development of a comprehensive media measurement framework that aligns with overall brand and business objectives and includes both short-term performance metrics (e.g., reach, impressions, engagement, clicks, ROI) and long-term brand impact indicators (e.g., brand lift, awareness, consideration)

Collaborate with brand teams and media agency experts to define clear, benchmarked KPIs for all paid media campaigns

Establish a centralized performance reporting structure, leveraging tools, dashboards, and systems accessible by internal teams and agencies to track and report on media performance

Ensure that performance data is being translated into actionable insights that inform media strategy, creative development, and broader marketing decisions

Champion a culture of data-driven decision-making across marketing by educating stakeholders on media effectiveness and continuously optimizing based on results

Develop and manage the media budget, ensuring that resources are allocated efficiently to maximize the impact of media investments

Track spending to ensure that media campaigns remain within budget and deliver optimal value

Manage relationships with external paid media agencies, analytics providers, vendors, and other media partners to ensure high-quality media planning, buying, execution and measurement

In consultation with internal legal team and Sr. Manager of Integrated Creative, manage scopes of work (SOW), fee structures, and contract terms with media and analytics partners, ensuring alignment with business priorities and budgetary constraints

Ensure that media agencies adhere to deadlines, deliverables, and performance expectations

Regularly review agency performance, providing feedback to agencies and creating ongoing dialog regarding operational efficiency and performance

Stay informed on the latest trends in media, advertising technologies, and consumer behavior

Evaluate and recommend new media opportunities to keep campaigns fresh, innovative, and ahead of the competition

Continuously evaluate and improve media planning and buying processes to increase efficiency and effectiveness

Share best practices and insights across teams to optimize brand performance and campaign effectiveness

Identify opportunities to enhance reporting processes, data collection methods and analytics tools to improve overall effectiveness and efficiency of paid media channel measurement

Other duties as assigned

Qualification

Media planningBuyingDigital media expertiseMedia performance trackingBudget managementCross-functional collaborationProject managementAnalytical skillsInnovative mindsetResults-driven approachAnalytics platformsCommunication skillsLeadership skillsStrategic thinking

Required

7+ years of experience in media planning and buying, preferably within the CPG industry, with a strong understanding of both traditional and digital media landscapes

Proven track record of managing and executing media campaigns across multiple platforms, including digital, TV, radio, print, SEM, and experiential

Strong experience in working with external media agencies and vendors, including managing budgets, timelines, and campaign deliverables

Expertise in media performance tracking, using tools and platforms to measure campaign effectiveness

Strong communication skills with the ability to collaborate cross-functionally with internal teams and external partners

In-depth knowledge of media measurement tools and analytics platforms

Strategic thinker with the ability to develop and execute media plans that drive brand and business growth

Results-driven and analytical, with a keen ability to track, measure, and optimize media performance for maximum ROI

Highly organized with strong project management skills and the ability to handle multiple projects at once

Proactive and innovative, always looking for new opportunities to improve media performance

Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams and external partners

Bachelor's degree in Marketing, Advertising, Media, or related field required

Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead

Occasional travel may be required