Groundwork Collaborative · 2 months ago
Managing Director of Digital Strategy
Washington, DC
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yrGroundwork Collaborative is a progressive organization focused on economic policy and narrative change. They are seeking a Managing Director of Digital Strategy to lead their digital media and communications strategy, overseeing online communications and building a team to execute a comprehensive digital strategy.
Civic & Social Organization
Responsibilities
Develop and execute a cohesive digital communications strategy aligned with Groundwork’s broader narrative, messaging, and policy goals
Build and manage a team (including staff, consultants, and vendors) to execute timely and effective social media content, graphic design, video, web content and analytics
Ensure all digital content conveys Groundwork’s voice and advances Groundwork’s goals, including shaping narratives about the economy, promoting a progressive economic worldview, and amplifying Groundwork’s research and analysis
Develop and execute digital rollout and amplification strategies for Groundwork policy and communications outputs, including reports, briefs, polling, press statements, op-eds, and other materials
Craft and oversee execution of a content strategy that incorporates social media (X/Twitter, Instagram, TikTok, LinkedIn) as well as platforms like YouTube, Substack, Reddit, Twitch, and others
Build relationships with digital influencers and creators, as well as alternate and new media outlets (including podcasts, streamers, Substacks, etc.) to help Groundwork reach new audiences
Closely track conversations and trending topics and identify rapid response opportunities to advance progressive economic narratives in the digital landscape
Oversee design direction and supervise production of digital assets including short-form videos, graphics, data visualizations, and other multimedia storytelling formats
Use data and analytics to track engagement, inform strategy, and optimize performance across Groundwork’s social accounts and digital properties
Perform other duties as assigned
Qualification
Required
You are a seasoned communications strategist with experience running the digital operation for a Hill office, political campaign, or digital-forward advocacy or research organization
You understand how to translate complex economic ideas into compelling digital content that captures attention, drives engagement, and shifts narratives
You are ‘extremely online' and closely track what is driving conversations across social and digital platforms
You have a strong grasp of online ecosystems, influencer and creator dynamics, and emerging media trends
You have experience producing or overseeing video, graphic design, and multimedia storytelling
You are a strong writer who can draft high-quality, accurate, and compelling copy on tight deadlines
You're a pro at multitasking and working under tight deadlines in a rapid response environment
You're a creative and innovative team player willing to try new approaches to solving old problems
You are detail oriented and organized
You have a proven ability to work collaboratively as part of a team
You're committed to a just, inclusive, and robust economy that delivers opportunity and dignity to all Americans
Preferred
You have experience in data visualization and translating complex policy data into compelling visual assets
You have a deep background or expertise in economic policy issues
Benefits
Five weeks of vacation and personal leave
Two week-long office closures
Additional time off for floating and federal holidays
Zero-premium health insurance
A generous HRA
A retirement match of up to 6%
12 weeks of paid parental leave with an option to take an additional 4 weeks unpaid
Health club and cell-phone reimbursements
Company
Groundwork Collaborative
The Groundwork Collaborative is committed to advancing an economic vision for strong, broadly shared prosperity and true opportunity for all.
Founded in 2018Washington, District of Columbia, US
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Abigail Stahl
Acting Director, Campaigns & Partnerships
Jayleen A.
Associate Director Campaigns & Partnerships
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