Sonesta International Hotels · 6 days ago
Director of Sales and Marketing
Charlotte, NC
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expSonesta International Hotels is the 8th largest hotel company in the U.S., focused on delivering exceptional hospitality. The Director of Sales and Marketing is responsible for developing and implementing sales strategies to achieve occupancy and revenue goals, while collaborating with various teams to enhance brand presence at the local level.
Asset ManagementEventsHospitalityHotelLeisureLifestyleReal EstateTravel
Responsibilities
Deliver on the promise of Sonesta Service in all interactions with guests and clients. Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel
Develop and maintain relationships with key clients in order to produce extended stay room sales by regularly selling hotel rooms through direct client contact at their place of business
Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Create room allocation and pricing strategies for all Local Negotiated Accounts, collaborate with the General Manager and Regional Revenue Manager for counsel as needed
Achieve budgeted revenues and personal/team sales goals, and maximize profitability within all areas of responsibility. Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, and other assigned financial plans which support the overall objectives of the hotel. Produce regular reports and sales forecasts
Work as part of the senior leadership team of the hotel to positively impact the effectiveness of the operation of the hotel
If managing other Sales employees, hiring and evaluating the appropriate sales people for the hotel, directing the day-to-day activities of the team, planning, organizing and assigning work, developing and communicating strategies and goals. Create, train, and motivate those responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction. Advise staff of formal policies and procedures. Manage all human resources-related actions in accordance with Company rules and policies
Independently create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, and increase business volume during off-peak periods. Monitor sales activities and performance to ensure actual sales exceed the established revenue plan
Analyze current/potential market and sales trends. Coordinate all activities to maintain and increase revenue and market share through added business volume and increased rates
Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients
Develop and maintain positive relationships with officials and representatives of local community groups. In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the Corporate Communications as necessary
Prepare Weekly/Monthly reporting on account, individual, segment, and tier production
Act as 'Manager on duty' as required
Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads
Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Hotel Administration, Business Administration or related field preferred
Three years of previous hotel sales experience strongly preferred
Previous background from the extended stay industry preferred
Ability to speak, read, and write fluent English; other languages beneficial
Professional verbal and written communication skills
Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
Ability to prioritize and organize work assignments
Problem solving, reasoning, motivating, organizational and training abilities
Ability to travel including some overnight travel is required
Valid driver's license required
Frequently standing up, bending, climbing, kneeling, and moving about the facility
Carrying, lifting or pulling items weighing up to 25 pounds
Frequently handling objects and equipment
Preferred
Experience with Microsoft Office, Opera and Automated Sales Systems preferred
Benefits
Medical, Dental and Vision Insurance
Health Savings Account with Company Match
401(k) Retirement Plan with Company Match
Paid Vacation and Sick Days
Sonesta Hotel Discounts
Educational Assistance
Paid Parental Leave
Company Paid Life Insurance
Company Paid Short Term and Long Term Disability Insurance
Various Employee Perks and Discounts
Hospital Indemnity
Critical Illness Insurance
Accident Insurance
Company
Sonesta International Hotels
Sonesta facilitates a number of hotels and resorts that provide professionals, couples, and families with accommodations.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
John Murray
President & CEO
Jordan Langlois
Senior Vice President, Franchise Operations at Sonesta Hotels / RLH Corporation
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