AbbVie · 4 hours ago
Associate Director, Omnichannel Strategy
Mettawa, IL
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expAbbVie is dedicated to discovering and delivering innovative medicines and solutions for serious health issues. The Associate Director for Omnichannel Strategy is responsible for enhancing marketing and customer engagement through innovative strategies, driving omnichannel marketing evolution, and championing digital transformation.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
Define innovative use cases, inclusive of, AI/ML, managing cross functional partners to develop, execute and measure (MABI, Lab, BTS, FPAT, APS etc)
Strategic connector between brand marketing teams, the Marketing Analytics Business Insights (MABI) team, the Digital Lab, and agency partners
Integrate digital capabilities into brand strategies to drive personalized customer engagement and enhance the overall experience for Health Care Professionals (HCPs) and Consumers (inclusive of NBA/suggestions)
Dotted line to the Digital Lab/Future Fit Digital in our DNA Enterprise roadmap and capabilities
Lead the development of audience strategies to engage key stakeholders effectively, ensuring campaigns are tailored
Analyze channels to identify the most effective way to reach the target audience (reachability waterfall)
Define and deliver audience strategy inclusive of actionable lists/audiences, defining specific criteria to be activated across channels
Develop and refine customer journey flows and content to optimize touchpoints across the customer experience continuum, including downstream actions (CTA/MVA), enhancing overall engagement and driving the business forward
Monitor marketing performance across channels and devise strategies for optimization, utilizing data-driven insights to enhance outreach and effectiveness
Identify and build testing plans. Develop and manage tactic test plans, ensuring rigorous quality control before, during, and after campaign launches
Collaborate effectively in a matrixed environment, ensuring synchronization of priorities with cross-functional partners including Media, Market Research, Analytics, Digital Lab, Business Technology Solutions (BTS), and others
Partner with Digital Lab, as trusted expert, to review and align scopes and work to be done in-house vs external agency
Qualification
Required
Bachelor's degree in Business or Marketing; MBA preferred
At least 8-10 years of relevant experience
Expertise in designing digital and omnichannel projects with a deep understanding of brand strategy and marketing metrics
Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence
Strong communication skills to articulate strategies and insights effectively
Preferred
Experience in pharmaceutical, agency, vendor, or brand environments
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-18
2026-01-17
Company data provided by crunchbase