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Context Travel · 2 months ago

Director of Business Development - Travel Trade

United States

Full-time

Remote

Director/Executive

8+ years exp

Context Travel is a global day tour operator that connects intellectually curious travelers with local subject matter experts in over 60 destinations around the world. The Director of Business Development will lead the Indirect Sales Channel, overseeing relationships and revenue growth through travel agencies and strategic partners while driving national sales strategies and leading a high-performing team.

Adventure TravelLeisureTourismTravel

Culture & Values

Responsibilities

Develop and execute Context’s national sales strategy for the indirect channel, including travel agencies, consortia, and strategic partnerships

Build annual sales goals, budgets, and forecasts aligned with overall company growth objectives

Lead relationship development across consortia, agency, and individual advisor levels to maximize engagement and sales performance

Represent Context at key industry events, including agency conferences, consortia gatherings, and major travel trade shows

Collaborate with marketing, operations, and product teams to ensure consistent messaging and strong conversion across all partner channels

Oversee sales enablement strategy and execution via HubSpot, including:

Partner broadcast emails and newsletters

Targeted 1:1 email sequences

Landing pages and partner resources

Automated workflows to nurture and convert advisor engagement

Partner with marketing to maintain brand alignment and optimize lead generation from B2B sources

Create and manage an annual travel and events calendar, optimizing ROI across trade participation

Manage a talented sales team including:

Sales Manager – responsible for key account management and partner growth

Sales Enablement Manager – responsible for campaign execution, content creation, and analytics

Part-time Sales Coordinator – responsible for administrative support and event logistics

Provide leadership, mentorship, and career development for direct reports

Foster a culture of collaboration, accountability, and data-driven decision-making

Qualification

Travel industry salesAgency partnershipsB2B marketing toolsCRM systemsTeam managementAnalytical skillsRelationship-buildingOrganizational skillsPresentation skills