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Vertex Education · 2 months ago

Senior Performance Marketing Manager

Chandler

Full-time

Onsite

Senior Level

5+ years exp

Vertex Education is a purpose-led education services provider dedicated to changing lives through education. The Senior Performance Marketing Manager will drive measurable enrollment growth through high-impact paid media campaigns, managing a multi-million-dollar media budget and collaborating with various teams to optimize campaign performance.

Continuing EducationEducationManagement Information Systems

No H1B

Responsibilities

Develop and implement multi-channel paid media strategies across Meta, Google, TikTok, LinkedIn, and other performance platforms

Manage an annual paid media budget of approximately $2 million, optimizing for channel mix and spend efficiency

Establish campaign goals, bid strategies, and audience targeting aligned with enrollment objectives

Execute campaigns that generate leads and completed applications while maintaining cost-efficiency benchmarks

Deploy campaigns with localized targeting in geographic markets served by Legacy Traditional Schools

Align campaign strategies with the marketing funnel to drive audiences from awareness to conversion

Create segmentation approaches for parent personas (e.g., preschool parents, transfer-seekers)

Use data insights to optimize local market strategies and ensure platform and privacy compliance

Monitor daily campaign performance, identifying opportunities for optimization and efficiency

Use tools like HubSpot, Triple Whale, and Northbeam to track and report key metrics (CPL, CPA, etc.)

Conduct regular A/B testing across creative, audience, and bid strategies to improve ROI

Provide weekly and monthly reporting for marketing leadership and school stakeholders

Oversee relationships with at least one external media agency, ensuring alignment and accountability

Partner with creative and enrollment teams to develop and refine targeted campaign assets

Ensure ad creative is continually optimized in collaboration with internal design teams

Maintain alignment between media strategy and school priorities through strong communication

Lead adoption and integration of AI-driven campaign tools (e.g., Meta ASC, Google AI Max)

Identify automation opportunities to enhance marketing efficiency and effectiveness

Support AI-generated ad content implementation and testing across platforms

Train marketing staff and stakeholders on AI usage and foster a culture of innovation

Qualification

Paid media strategyCampaign managementAudience targetingPerformance analysisAI automationDigital marketingBudget managementCross-functional collaborationCommunication skillsTeamwork

Required

Bachelor's degree in Marketing, Digital Marketing, Marketing Analytics, or a related field

Minimum of 5 years of hands-on experience managing paid campaigns on Meta and Google Ads

Proven success managing large-scale digital media budgets (~$2M annually)

Strong ability to develop campaign strategies, set KPIs, and manage bid strategies tied to lead generation

Proficiency in performance tracking, attribution modeling, and in-platform optimizations

Experience collaborating with cross-functional teams and managing external agencies

Expertise in audience segmentation and localized marketing strategies

Familiarity with AI automation in paid media (e.g., Meta ASC, Google AI Max)

Must be eligible to work in the U.S. without employer sponsorship

Preferred

Experience in the education sector, enrollment marketing, or multi-location campaign management

Google Ads and/or Meta Blueprint certification

Track record of leading AI or digital transformation initiatives in a marketing environment

Advanced Excel skills or experience with data visualization tools (e.g., Looker Studio, Tableau)

Master's degree in Marketing, Digital Marketing, or a related field

Benefits

Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.

Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.

Enhance your growth and development with mentoring and money to take training classes.