Idea Hall · 2 months ago
Marketing Director (Digital & Integrated)
Costa Mesa, CA
Full-time
Hybrid
Director/ExecutiveIdea Hall is seeking a Marketing Director to lead integrated marketing programs for clients in various industries including Nonprofit and Commercial Real Estate. The role involves strategy development, execution across digital and traditional channels, and performance optimization to drive measurable growth.
AdvertisingMarketing
Responsibilities
Build integrated marketing plans tied to client business goals
Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media
Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing
Provide ongoing strategic counsel and client account stewardship – driving excellence in quality of work, strategic guidance and financial stewardship
Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery
Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs
Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance
Own paid search, paid social, and programmatic strategy and ensure excellent team execution
Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability
Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events
Partner with UX/design and developers on website roadmaps, and landing pages
Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA
Leverage Looker Studio, Power My Analytics, SEMRush, Porter
Experience using and integrating GA4
Define KPIs; build dashboards and weekly/monthly readouts with insights
Translate performance into clear recommendations for executives and cross-functional partners
Work cross functionally- with Sales, Creative, PR/Comms teams
Manage vendors and/or direct reports; mentor teammates and elevate channel best practices
Steward budget accountability, and SOWs with agencies and freelancers
Maintain data privacy and compliance standards
Uphold brand guidelines, accessibility standards, and QA processes across channels
Qualification
Required
Experience building and optimizing multi-channel marketing programs – agency experience required
Strong client service management skills
Strong communication skills – both internally and with clients – to keep teams motivated, aligned and working together as one team
Strong presentation – verbal and written/visual communication skills
Practical fluency in most of the following: SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals
SEM/Paid Search: Account structure, match types, bidding strategies
Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics
Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement
Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing
Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA
Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot)
Ability to turn insights into action and optimize processes and outcomes wherever possible
Strong project management: you can juggle priorities, hit deadlines
Clear, audience-appropriate writing and storytelling
Company
Idea Hall
Idea Hall is a marketing and advertising company specializing in marketing and public relations services.
Founded in 2003
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Rebecca Hall, APR
President/CEO
Company data provided by crunchbase