Remote · 2 months ago
Senior Analyst, Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
$51K/yr - $173K/yrRemote is a company focused on simplifying global employment for organizations. They are seeking a Senior Data Analyst to provide insights and analyses to support marketing investment and planning processes, ensuring data integrity and shaping marketing strategy through actionable recommendations.
Bookkeeping and PayrollComplianceConsultingHuman ResourcesRecruitingSoftware
Responsibilities
Funnel Analytics: Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends at a granular level for paid advertising
Attribution Modeling: Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey
Paid Advertising Experience: Good understanding of paid as an acquisition channel and the technical setup behind signal/conversion architecture
LTV Modeling: Build and maintain projected lifetime value (LTV) models to forecast the long-term revenue potential of different customer segments and acquisition channels and send signals back to ad platforms
Dashboarding & Reporting: Build and maintain dashboards in tools like Sigma, Clarisights
Forecasting & Planning: Support paid marketing budget allocation and pipeline forecasting using historical data and predictive modeling
Data Quality & Governance: Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot)
Stakeholder Collaboration: Translate analytics insights into business recommendations for marketing and sales leaders
Qualification
Required
Bachelor's degree in Marketing, Statistics, Business Analytics, Economics, or related field
Several years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment
Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.)
Proven experience developing or applying projected LTV models to guide marketing investment and retention strategies
Solid SQL and Excel skills; familiarity with Python or R for data analysis a plus
Experience working with CRM and marketing automation platforms (Salesforce, HubSpot)
Proven ability to present insights clearly to non-technical stakeholders
Writes and speaks fluent English
Preferred
It's not required to have experience working remotely, but considered a plus
Benefits
Work from anywhere
Flexible paid time off
Flexible working hours (we are async)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in-person social events or co-working spaces
Company
Remote
Remote is an employment, payroll, and HR platform for modern, distributed businesses.
Founded in 2019
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$496MKey Investors
SoftBank Vision FundAccelIndex Ventures
2022-04-05Series C· $300M
2021-07-13Series B· $150M
2020-11-01Series A· $35M
Leadership Team
Job van der Voort
CEO
John Kelly
Chief Revenue Officer
Recent News
Company data provided by crunchbase