Gas South · 3 months ago
Marketing and Sales Analyst
Atlanta, Georgia or Gainesville, FL
Full-time
Onsite
Entry, Mid Level
$68K/yr - $96K/yr
2+ years expGas South is seeking a curious, analytical, and results-driven Marketing and Sales Analyst to join their team. The role involves identifying opportunities, shaping strategies, and driving business growth through data analysis and collaboration with various teams. Key responsibilities include budgeting, market analysis, data preparation, and campaign evaluation to optimize business performance.
EnergyFuelOil and GasSales
Responsibilities
Create and manage the annual sales and marketing budget, collaborating with senior management to secure approval
Continuously monitor performance against the budget, analyzing deviations and identifying underlying trends and market impacts
Reforecast projections throughout the year based on emerging data and insights, providing strategic support to inform and refine the overall business plan
Analyze market pricing trends and internal customer profitability metrics to develop competitive pricing strategies and identify key success drivers for residential and commercial segments
Provide actionable insights to optimize pricing structures and enhance overall business performance
Apply advanced analytical techniques such as regression analysis, scenario planning, and segmentation to address complex business challenges
Analyze large volumes of customer behavior data to identify trends, patterns, and opportunities for business growth
Aggregate, transform, and ensure the cleanliness and structure of datasets for analysis
Extract, transform, and load data from various sources, including third-party APIs, databases, CRMs, and marketing platforms
Act as an internal consultant, working cross-functionally with marketing, sales, finance, and operations teams to leverage data in informing and shaping business strategy
Partner closely with stakeholders to understand their objectives and challenges, providing tailored insights and solutions
Go beyond delivering data and reporting by engaging with teams to identify opportunities, address pain points, and drive impactful, data-informed decisions
Develop and maintain reporting frameworks to track and monitor activity within the sales funnel
Design dashboards and visualizations to effectively communicate insights and trends, enabling quick and informed decision-making by stakeholders
Assess the effectiveness of marketing and sales initiatives, providing actionable recommendations for optimization
Collaborate on customer targeting efforts and lead generation strategies to improve campaign reach and impact
Conduct ROI analysis for marketing campaigns, identifying opportunities for cost efficiency and improved outcomes
Use predictive analytics to forecast campaign performance and recommend adjustments to maximize results
Qualification
Required
Bachelor's degree in Business Analytics, Economics, Finance, Statistics, or a related field
2+ years of experience in data analysis, marketing analytics, or a related field, with a demonstrated ability to connect insights to business outcomes
Proficiency in analytical tools such as Excel, Tableau, or Power BI, with working knowledge of SQL, Python, or R for advanced analysis
Strong knowledge of forecasting, budgeting, and statistical modeling techniques
Proven experience in data storytelling and communicating complex findings to non-technical stakeholders
Strong business acumen with the ability to think strategically about the implications of data insights
A proactive mindset and relentless curiosity to explore and solve open-ended business problems
Exceptional time management and organizational skills, with the ability to handle multiple priorities
Preferred
Experience with Salesforce or similar CRM platforms
Familiarity with A/B testing, marketing attribution, and campaign analytics
Industry knowledge in energy, utilities, or a competitive service-based market
Benefits
Full medical, dental, and vision coverage
Employer-paid life and disability coverage
Annual employer contributions of up to 12.5% to your 401k
Remote work options available based on business needs
Annual performance incentive is a % of annual benchmark based on position level
Paid four-week sabbatical every five years
Opportunities to volunteer in the community
Education assistance up to $5250 per year
Company
Gas South
Gas South provides natural gas to small and large businesses.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Greiner
President & CEO
Jamie Tiernan
Chief Financial Officer
Recent News
Seattle TechFlash
2025-09-26
Company data provided by crunchbase