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Wenger Corporation · 2 months ago

Marketing & Business Development Manager

Owatonna, MN, USA

Full-time

Hybrid

Senior Level, Lead/Staff

$101K/yr - $153K/yr

10+ years exp

Wenger Corporation is a leading manufacturer of high-quality music education, performing arts, and athletic products. The Marketing & Business Development Manager will design and execute comprehensive marketing and sales development strategies to achieve aggressive sales and growth objectives.

EducationMusic

Work & Life Balance

Responsibilities

Developing and implementing marketing plans that actively incorporate customer insights and feedback, ensuring strategies are thoughtfully aligned with evolving user needs

Directing and executing integrated marketing campaigns across digital, social, and email platforms, closely monitoring campaign metrics to maximize user engagement, conversion rates, and revenue generation

Managing, coaching, and holding accountable the Content creator/social media coordinator and Digital content project manager, ensuring strong execution in alignment with sales targets and brand objectives

Driving successful launches of new products and features by leading marketing, events, sponsorships, promotions and PR efforts. Collaborate cross-functionally to develop and execute results-oriented go-to-market plan

Overseeing agency partnerships: assign projects, negotiate contracts, and rigorously evaluate agency performance to ensure marketing initiatives directly contribute to business goals

Negotiating and securing high-impact contracts with celebrities and influencers to obtain strategic endorsements that boost brand visibility and actively increase user acquisition and engagement

Planning, helping to organize, and leading events that capture the attention of potential users, foster credibility, and propel both engagement and sales conversion. Work closely with corporate events team to execute impactful industry shows

Develop and execute effective customer acquisition and retention strategies

Build and oversee a pipeline of business opportunities targeting both B2B and B2C customers

Proactively seek out and cultivate relationships with prospective partners, distributors, and institutional clients, including music schools, studios, and universities

Lead negotiations for partnership agreements and distribution contracts

Represent Lutefish at key industry events and online conferences to expand brand presence and foster strategic connections

Qualification

Marketing strategyBusiness developmentContract negotiationTeam managementDigital marketingAnalytics toolsContent creationRelationship managementInfluencer marketingCommunicationProject management

Required

10+ years of progressive experience in marketing, business development, or sales, ideally within music technology, consumer goods, SaaS, or creative tools industries

A proven track record of driving growth through direct marketing initiatives and strategic partnerships

Strong communication, negotiation, and relationship management skills with the ability to influence at all levels

Experience managing and developing small, high-performing teams

A background working with consumer or subscription-based business models

Proficiency with marketing, analytics, and design tools such as Google Analytics, Shopify, and familiarity with Adobe Creative Suite

Experience in content creation, brand development, and digital marketing execution

Strong project management and budgeting skills with the ability to manage multiple initiatives

Proven leadership in mentoring teams and managing agency or partner relationships

Strategic thinker with experience in business development, contract negotiation, and market analysis