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Copley Hospital · 3 months ago

Executive Director - Development and Public Relations

Morrisville, VT

Full-time

Onsite

Lead/Staff, Director/Executive

2+ years exp

Copley Hospital is looking for an Executive Director of Development and Public Relations to join their team. The Executive Director will oversee fundraising projects and manage the development plan while engaging various stakeholders to cultivate donor relationships.

Health CareHealth DiagnosticsHospitalNon ProfitRehabilitation

Responsibilities

Review and evaluate department performance in relation to established goals, implement changes to affect improvement or react to changes in the organization, industry or community

Develop department budget and ensure the department operates within allocated funds

Maintain established organizational and department policies and procedures

Participate as a member of the Senior Management Team and provide a development-oriented perspective in Senior Management discussions and decisions

Perform other such duties as directed by the president of Copley Health Systems

Design, implement, and facilitate annual marketing plan for the organization

Develop promotional materials including marketing collateral materials and print media

Maintain a consistency throughout all communications

Support and facilitate development and implementation of selected business/marketing plans

Serve as company spokesperson

Respond to inquiries from the press

Manage day-to-day activities with PR, press and marketing communications agencies

Determine the appropriateness of media requests for information and formulate the content, timing and manner of information releases (e.g., system admissions, new equipment or facilities and other items of general interest), in conformance with system and medical codes of ethics.Develop policies regarding media presence in the hospital

Draft and edit press releases and by-line articles to a high standard consistent with company messaging and editorial guidelines

Monitor and advise the President & CEO of new legislation affecting healthcare or the health system as it arises

Manage speaking opportunities and awards programs for physicians and staff

Facilitate the planning and organization of special events. Recruit speakers from the hospital or personally address groups of civic, business and service organizations on health and health care ethics

Plan, organize and direct the development of gifts and special funds from philanthropic corporations, trusts and individuals

Design and implement fund-raising campaigns using techniques of direct mail solicitation, personal solicitation, benefit events, involvement of business organizations, appeals to philanthropic organizations, and planned giving through estate planning, bequests, trusts, etc

Qualification

Fundraising strategiesPublic relations managementMarketing plan developmentHealthcare administrationBudget managementComputer proficiencyVerbal communicationWritten communicationOrganizational abilitiesAttention to detail

Required

Bachelor of Science in Business Administration, Marketing or Organizational Planning or five years of related healthcare experience

Two years managerial and administrative experience in planning, marketing and public relations

Demonstrated administrative and organizational abilities; ability to work well with board, staff, physicians, donors, volunteers; excellent verbal and written communication skills; high degree of attention to detail; computer proficiency