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Pearl West · 4 months ago

Product Innovation & Strategy Manager – Launch & Scale Breakthrough CPG Brands

United States

Full-time

Remote

Senior Level

5+ years exp

Pearl West is redefining consumer brands with a performance-driven approach. The Product Innovation & Strategy Manager will lead the entire lifecycle of product development, focusing on launching products that deliver measurable impact on growth and brand equity.

FinanceFinancial Services

Responsibilities

Lead end-to-end product development – from concept validation, supplier sourcing, prototyping, compliance, to launch

Drive innovation pipeline – build and manage a roadmap of products aligned with consumer trends and market gaps

Partner with marketing & operations – ensure launches are integrated across supply chain, creative, and go-to-market campaigns

Optimize unit economics & margins – negotiate with suppliers, improve COGS, and build scalable systems

Ensure compliance & quality control – manage regulatory requirements across categories and markets

Own timelines & execution speed – keep projects on track, moving from ideation to launch without bottlenecks

Qualification

End-to-end product developmentSupplier managementProject managementBusiness acumenRegulatory knowledgeStartup experienceDTC product launchesCross-functional leadership