Customer.io · 4 days ago
Senior Partner Marketing Manager
United States
Full-time
Remote
Senior Level
$138K/yr - $156K/yr
5+ years expCustomer.io is a platform used by over 8,000 companies for automated communication. They are seeking a strategic and hands-on partner marketing leader to scale their partner ecosystem and drive revenue growth through collaboration with partners.
Digital MediaProduct SearchSaaSSoftware
Responsibilities
Develop and lead our global partner marketing strategy, spanning technology, marketplace, agency, and regional partnerships (with a focus on EMEA)
Partner with the VP of Partnerships to identify high-impact opportunities and build go-to-market plans that drive mutual success
Create quarterly roadmaps with clear KPIs, resource plans, and measurable outcomes
Build scalable workflows to manage partner requests, campaigns, content, and events efficiently
Design and launch targeted partner recruitment campaigns — from affiliate networks to marketplace integrations
Develop clear, compelling 'better together' stories that highlight the value of our joint solutions
Manage multi-channel, multi-stakeholder campaigns that bring together internal teams, partners, and vendors
Track and optimize partner-influenced pipeline using data-driven attribution and performance insights
Build reporting frameworks that surface partner performance, ROI, and roadmap progress
Automate partner onboarding, nurturing, and activation workflows
Create dashboards and predictive models to forecast partner pipeline and conversion
Continuously refine processes for campaign launches, creative approvals, and partner marketing requests
Act as the bridge between marketing, partnerships, and sales — aligning programs that drive shared goals
Partner with content, events, and brand teams to ensure consistent messaging and experience across all partner touchpoints
Build strong relationships with key technology and agency partners to co-create campaigns and tell joint success stories
Present results and strategy updates to executive leadership
Qualification
Required
5+ years of B2B SaaS partner marketing experience with a track record of driving measurable pipeline growth
3+ years in a senior or leadership role, managing projects or teams across marketing functions
Proven success designing and launching partner recruitment campaigns that convert
Willingness to travel 15% or more for partner events, regional programs, and internal collaboration
Experienced with PRM tools (Partnerstack, Allbound, etc.) and marketing automation platforms (HubSpot, Marketo, or Pardot)
Strong with Salesforce and comfortable building custom dashboards and attribution models
Familiar with affiliate/referral programs and major marketplaces like AWS, Google Cloud, HubSpot, or Salesforce
Analytical and outcome-oriented — you use data to guide decisions and optimize performance
Collaborative leader who builds alignment across functions and influences without authority
Growth mindset — comfortable with ambiguity and energized by building from zero to one
Confident communicator with presence at the executive and partner level
Preferred
Relationships in the MarTech or customer engagement ecosystem
Experience working with AI/ML or emerging tech partnerships
Background in marketplace programs (AWS, Google Cloud, Salesforce AppExchange)
Experience scaling marketing teams in high-growth environments
Benefits
100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
16 weeks paid parental leave.
Unlimited PTO.
Stipends for remote work and wellness.
A professional development budget.
Company
Customer.io
Customer.io enables users to send newsletters to selected segments of customers using their website data.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$9.8MKey Investors
Spectrum EquityOregon Venture Fund
2022-03-08Series A
2021-06-24Equity Crowdfunding· $5M
2017-03-24Seed· $2.9M
Leadership Team
Colin Nederkoorn
Founder & CEO
John Allison
CoFounder, Board Member, CTO Emeritus
Recent News
2025-11-05
SearchEngineLand
2025-11-02
2025-04-10
Company data provided by crunchbase