Apply on Employer Site

Arena Club · 2 hours ago

Manager, Rewards & Loyalty Programs

Santa Monica, CA

Full-time

Onsite

Mid Level

4+ years exp

Arena Club is seeking a strategic and data-driven Manager, Rewards & Loyalty Programs to build and scale their rewards ecosystem. The role involves designing and managing loyalty programs to enhance customer retention and value, while collaborating with cross-functional teams to launch a best-in-class loyalty experience.

InternetMachine LearningSports

Hiring Manager

Sarah Snedden

Responsibilities

Design and manage Arena Club’s loyalty and rewards framework, including tiers, benefits, credits, and milestone programs

Develop and implement campaigns that increase customer retention, frequency, and spend

Lead the integration of loyalty initiatives within the marketing team across lifecycle, email, push, and in-app communications

Work with engineering and data teams to build and maintain loyalty infrastructure, tracking, and reporting dashboards

Collaborate with the CRM and Customer Success teams to ensure seamless program experience and consistent messaging

Monitor program health through key metrics (ARPU, retention, engagement rate, churn rate, redemption rate)

Conduct competitive analysis of leading loyalty and rewards programs across consumer and e-commerce brands to inform Arena Club’s strategy

Continuously test and optimize loyalty offers, points multipliers, and redemption mechanics

Work with CRM and analytics tools to personalize loyalty communications and measure effectiveness

Provide regular reporting and insights on program performance

Qualification

Rewards strategyCustomer segmentationData-driven decision-makingLifecycle marketingProject managementAnalytical skillsPassion for sportsCommunication skillsProblem-solving skillsCross-functional collaboration