Fanatics · 2 months ago
Manager Licensing
Fanatics is a leading sports merchandise company, and they are seeking a Manager, Licensing and Business Development to drive growth by identifying and securing new licensing opportunities. The role requires strategic thinking, market analysis, and relationship building with potential licensees, along with managing complex deals from prospecting to contract execution.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Develop and execute comprehensive business development strategies across FLM's portfolio, identifying new category opportunities and potential licensees
Build and maintain a robust pipeline of prospective licensees through market research and strategic outreach
Lead the full deal cycle from initial contact through contract execution, including negotiation of all business terms
Collaborate with client management teams to ensure business development efforts align with individual property goals and brand guidelines
Conduct detailed market analysis and category assessments to identify trends and develop data-driven recommendations
Create compelling pitch materials and presentations for internal stakeholders and external prospects
Develop financial models and projections for new opportunities, including royalty forecasts and deal term structures
Monitor competitive landscape and industry trends, providing regular insights to leadership
Represent FLM at industry trade shows and conferences to build relationships and identify opportunities
Support contract renewal negotiations and identify expansion opportunities within existing partnerships
Maintain detailed records in FLM's licensing database, tracking all business development activities
Collaborate cross-functionally with marketing, retail, and operations teams to ensure successful partnership launches
Qualification
Required
Bachelor's degree in Business, Marketing, Sports Management, or related field, or equivalent combination of education and experience
5-7 years of experience in licensing, business development, or brand management within sports/entertainment/consumer products
Proven track record of identifying and closing new business partnerships with ability to exceed revenue targets
Strong understanding of trademark licensing, deal structures, and contract terms
Excellent negotiation and presentation skills with ability to influence all stakeholder levels
Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Experience with CRM systems and licensing databases
Strong analytical skills with ability to synthesize data into actionable insights
Self-motivated with exceptional organizational skills
Ability to travel up to 20%
Preferred
Experience with collegiate athletics or professional sports leagues
Existing licensing industry network
Knowledge of retail and distribution channels
International licensing experience
Digital commerce and D2C business model understanding
Benefits
Health, dental, and vision insurance
401(k) plan with company match
Paid time off and holidays
Professional development opportunities
Flexible work arrangements
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Recent News
The Hollywood Reporter
2026-01-14
Rochester Business Journal
2025-12-24
Company data provided by crunchbase