Edible Brands · 3 months ago
Director of Field Marketing, Rōti®
Atlanta, GA
Full-time
Onsite
Director/Executive
8+ years expEdible Brands is an innovative company based in Atlanta, dedicated to creating meaningful experiences and driving innovation across its growing portfolio of brands, including Rōti. The Director of Field Marketing will lead marketing activations and sales-driving efforts across Rōti’s restaurants, focusing on increasing traffic, same-store sales growth, and enhancing local brand awareness through various promotions and partnerships.
Retail
Responsibilities
Own the development and execution of annual restaurant marketing plans that increase guest traffic, frequency, and sales across all Rōti markets
Partner with Operations and GMs to identify local opportunities and deliver simple, effective in-market activations that drive measurable results
Design and execute promotions, discount strategies, and LTOs that balance guest value with profitability and create urgency to visit
Lead marketing for new restaurant openings and remodels, delivering launch events and sustained engagement that build awareness and trial
Build grassroots programs and community partnerships (schools, gyms, offices, nonprofits, influencers) that deepen ties and fuel repeat visits
Develop toolkits and playbooks for each market, ensuring consistent, on-brand execution at the restaurant level
Integrate promotions across digital channels by collaborating with Digital, Loyalty, and Delivery teams to maximize CRM, email, SMS, app, and third-party platforms
Manage agency and vendor relationships with clear accountability, ensuring every dollar spent translates into traffic, transactions, and ROI
Track, analyze, and report marketing effectiveness, translating insights into scalable playbooks as we expand
Stay ahead of guest preferences and local market trends to proactively identify growth opportunities and outpace competitors
Qualification
Required
8–10 years of multi-unit restaurant/QSR / fast casual marketing experience with a proven record of driving traffic and sales at the market/field level
Hands-on field marketing expertise — executing local store activations, grassroots programs, and community partnerships
Experience developing and launching LTOs, promotions, and discount strategies that balance guest value with profitability
Proven ability to manage budgets, agencies, and vendor relationships with accountability for performance and ROI
Strong analytical and ROI-driven approach — able to interpret data, track results, and optimize campaigns for impact
Bachelor's degree in marketing, Business, or related field
Benefits
Healthcare plans that include health/dental/vision insurance
401K Plan
Company-paid life insurance and short-term disability
Flexible spending account options
Paid time off, including sick days & holidays to support work-life balance
Company
Edible Brands
Edible Brands is a Holding Company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Somia Farid
CEO
Recent News
Digital Commerce 360
2025-09-21
2025-08-21
Company data provided by crunchbase