143 Studios, LLC · 2 months ago
Senior Manager, Digital Marketing Strategy & Operations
Hybrid in Boston, MA
Full-time
Hybrid
Senior Level
6+ years exp143 Studios is an award-winning media production company known for The Mel Robbins Podcast and other successful content. They are seeking a Senior Manager, Digital Marketing Strategy & Operations to build and manage systems that enhance digital marketing performance across various channels, ensuring scalable and effective operations.
Media Production
Responsibilities
Collaborate with leadership to translate marketing goals into operational processes and measurement frameworks
Build and maintain scalable marketing systems for campaign execution, testing, reporting and optimization
Own and maintain website, email marketing, CRM, SEO, paid media, and emerging channels to maximize customer acquisition and value
Establish and track KPIs for performance, growth, and ROI, create performance dashboards and synthesize insights for leadership to drive decision-making
Collaborate with high performing team including external partners, agencies and freelancers while providing clear direction and accountability
Oversee website performance, content publishing, and UX optimization to support conversions and customer engagement
Partner with designers and developers on A/B testing, landing page optimization and customer journey improvements
Lead email/CRM strategy and maintenance: lifecycle strategy, list growth, segmentation, automation, retention, reporting, and engagement funnels
Implement lifecycle marketing workflows to improve retention and conversion through personalized, data-driven lifecycle campaigns
Ensure campaigns are fully compliant with privacy regulations, consent management and unsubscribe handling
Partner with internal stakeholders or external agencies to manage multi-channel paid media campaigns (Meta, Google/YouTube, TikTok, CTV, podcast ads)
Continuously test and optimize creative, messaging, targeting, and funnels to maximize ROI
Own campaign setup, tracking, and reporting – ensuring full-funnel attributions and data integrity
Manage budgets and media buying to maximize return on ad spend and audience acquisition
Build and maintain a structured testing roadmap across creative, offers, landing pages, and funnels
Translate performance data into actionable insights and share with cross-functional teams
Manage dashboards, tagging plans, and analytics integrations
Stay on top of platform updates, industry shifts, and new growth opportunities in digital media and podcasting
Qualification
Required
6-8+ years in digital marketing, growth, or marketing operations, ideally with experience in media production and content creation
Solid understanding in website management and optimization, email marketing, CRM, paid acquisition, and campaign management
Strong hands-on experience with CMS (WordPress), HubSpot (or similar), attribution models, Google Analytics, and paid media platforms
Comfortable balancing hands-on execution with data-driven decision-making in a high-growth, fast-changing environment
Highly analytical, data-literate and detail-oriented, able to turn metrics into actionable improvements
Adept at communication, cross-functional leadership, and vendor management
Experience in personal brands, thought leadership, or content-driven businesses is a strong plus
Bachelor's degree in Marketing, Business, Communications, or related field
Benefits
Generous Time Off (including Annual Summer Break)
401(k) Available
Health & Welfare Benefits
Fun and Energizing Hybrid Culture
Growth-Oriented Environment
Exciting Team Activities
Mission-Driven Work That Matters
Company
143 Studios, LLC
143 Studios, Inc.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mel Robbins
Founder & CEO
Christine Harwig
Chief Operating Officer
Company data provided by crunchbase