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Acrisure · 6 hours ago

Marketing Analytics Manager– Acrisure Awareness and Growth Marketing Team

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$140K/yr - $160K/yr

8+ years exp

Acrisure is a fast-paced, AI-driven team building innovative software to disrupt the insurance industry. As the Marketing Analytics Manager, you will be responsible for developing marketing analytics strategies, optimizing return on investment, and collaborating with the marketing team to enhance brand awareness through data insights and visualizations.

Financial ServicesInsuranceInsurTech

No H1B

Responsibilities

Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion

Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate

Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization

Partner closely with the data engineering team to manage data collection, transformation, and storage practices

Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives

Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution

Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives

Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities

Qualification

SQLData visualizationMarketing analytics strategyA/B testingData manipulationGoogle AnalyticsTableauAnalytical skillsProblem-solving skillsCommunication skills

Required

Bachelor's degree in a quantitative discipline, such as Mathematics, Economics, Computer Science, Statistics, or Engineering; advanced degree is a plus

8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth

Experience defining a clear and innovative marketing analytics strategy with a robust roadmap and delivering against it

Excellent analytical and problem-solving skills with a keen attention to detail

Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis

Strong expertise in data manipulation and analysis using SQL (Python and R experience are a plus); adept at constructing and optimizing advanced queries for complex data sets (BigQuery experience a plus)

Technical expertise with respect to mining and modeling data with the ability to create views and tables or schedule queries for data democratization

Strong knowledge of Tableau or similar data visualization tools

Experience with media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc

Experience with experimental design (A/B and multivariate tests) and statistical analysis to drive business decision making

Excellent communication skills and the ability to tailor the message to various audiences, both technical and non-technical