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Palm Bay International · 1 day ago

Brand Marketing Insights Manager

New York, NY

Full-time

Hybrid

Senior Level

$80K/yr - $140K/yr

5+ years exp

Palm Bay International (PBI) is a family-owned company known for its extensive portfolio of imported wines and spirits. The Brand Marketing Insights Manager will be responsible for generating actionable insights, guiding brand strategies, and collaborating across teams to enhance decision-making and drive innovation based on data analysis.

Food and BeverageWine And Spirits

Senior Management

Responsibilities

Generate Actionable Insights: Leverage or create tools/methods to guide brand and business strategies, facilitate better decisions, and solve challenges across Marketing and Brand Management teams

Provide Thought Leadership: Champion consumer learning and application, guiding objective insights and consumer perspectives

Develop Team Capabilities: Lead ideation sessions, workshops, and training to promote stronger planning and tool generation

Streamline Reporting: Elevate data literacy, promote self-service access to key metrics, and build analytical capabilities through training and best practices

Collaborate Cross-Functionally: Identify critical business questions, manage research execution, oversee analysis, and deliver actionable recommendations

Drive Innovation: Utilize data to guide innovation strategy and go-to-market planning, ensuring alignment with consumer demand and category trends

Support the Brand Planning Process: Collaborate with Marketing and Supplier management teams to identify and value Annual Planning levers

Leverage Insights: Partner with Brand to enhance supplier conversations

Additional related duties may be assigned, as required

Qualification

Data analyticsConsumer behaviorNielsenIQ/CircanaMarketing principlesMicrosoft PowerPointMicrosoft ExcelEntrepreneurial spiritIntellectual curiosityEffective communicationProblem-solvingInterpersonal skillsOrganizational skills

Required

Bachelor's Degree required

Minimum 5 years in NIQ, Circana, data analytics within the CPG industry mandatory

Strong analytical acumen and ability to translate data into actionable recommendations; ability to interpret complex data sets and translate findings into actionable insights

Consulting skills to listen, interpret, and influence

Entrepreneurial spirit to identify new areas for insights to grow the business

Intellectual curiosity to deeply understand data

Understanding of marketing principles and consumer behavior

Ability to manage multiple projects simultaneously; Superior organizational skills to manage multiple priorities and meet deadlines

Problem-Solving: Innovative thinking and ability to adapt to changing business needs

Effective communication with stakeholders at all levels

Strong interpersonal and collaboration skills in dynamic, fast-paced environments

Advanced proficiency in Microsoft PowerPoint and Excel; experience with Power BI or other data visualization software is a plus